{"id":123771,"date":"2025-07-29T11:51:07","date_gmt":"2025-07-29T09:51:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123771"},"modified":"2025-07-29T17:19:29","modified_gmt":"2025-07-29T15:19:29","slug":"in-beeld-king-jouet-opent-belevingswinkel-voor-grote-kinderen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-king-jouet-opent-belevingswinkel-voor-grote-kinderen\/","title":{"rendered":"[In Beeld] King Jouet opent belevingswinkel voor \u201cgrote kinderen\u201d"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 682)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123772\" data-id=\"123772\" data-aspect-ratio=\"1024 \/ 682\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-1024x682.webp\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-1024x682.webp 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-300x200.webp 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-768x512.webp 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3-185x122.webp 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes3.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&#8217;Dultes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123774\" data-id=\"123774\" data-aspect-ratio=\"1024 \/ 682\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&#8217;Dultes<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-123776\" data-id=\"123776\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/kingdultes2-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">King&#8217;Dultes<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u201cKing&#8217;Dultes\u201d, zo heet de aparte winkelformule die <strong>King Jouet<\/strong> ontwikkelde voor volwassenen met een passie voor speelgoed en spelletjes. Een eerste winkel opende afgelopen vrijdag in Marseille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tijdelijke winkel<\/h2>\n\n\n\n<p>Volwassenen zijn een prioritaire doelgroep voor de Franse speelgoedketen King Jouet: vorig jaar waren jongeren en volwassenen goed voor&nbsp;21% van de totale omzet bij de retailer, volgend jaar moet dat&nbsp;30% zijn. Om die strategie kracht bij te zetten, ontwikkelde het bedrijf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/king-jouet-introduceert-apart-winkelconcept-voor-kidults\/\" target=\"_blank\">een specifieke winkelformule<\/a> die zich exclusief richt op deze groeiende doelgroep.<\/p>\n\n\n\n<p>De eerste vestiging van die formule, \u201cKing&#8217;Dultes\u201d genaamd, opende op vrijdag in Marseille. In eerste instantie is de winkel een pop-upwinkel, tot 31&nbsp;december. De naam verwijst naar \u201ckidults\u201d, samentrekking van kid en adult, de gangbare term voor volwassenen die dol zijn op spellen en speelgoed, en die zich dus als &#8216;volwassen kinderen&#8217; zouden gedragen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afterwork-activiteiten<\/h2>\n\n\n\n<p>De bijna 300&nbsp;m\u00b2 grote winkel biedt een breed assortiment met onder andere modelbouwpakketten, bordspellen, 3D-puzzels, manga&#8217;s, creatieve hobbyartikelen, kaarten van Pok\u00e9mon, Lorcana of One Piece, de typisch Japanse Kawaii-figuurtjes\u2026 Kortom, voer voor verzamelaars, liefhebbers van manga, games en bouwspellen, of fans van cultfiguren.<\/p>\n\n\n\n<p>Die kunnen in de winkel ook terecht voor plezier en ontspanning. Aan een grote tafel kunnen shoppers de spelletjes uitproberen. Er staat ook een tafelvoetbalspel en er is een ontspanningshoek met comfortabele fauteuils, waar bezoekers manga&#8217;s kunnen lezen. Elke donderdag van 18&nbsp;tot&nbsp;20&nbsp;uur organiseert de winkel <em>afterwork<\/em>-activiteiten zoals bordspeltoernooien of races met op afstand bestuurbare autootjes.<\/p>\n\n\n\n<p>Ook de \u201cgewone\u201d winkels van King Jouet bieden een groeiend kidult-assortiment aan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cKing\u2019Dultes\u201d, zo heet de aparte winkelformule die King Jouet ontwikkelde voor volwassenen met een passie voor speelgoed en spelletjes. Een eerste winkel opende afgelopen vrijdag in Marseille.<\/p>\n","protected":false},"author":3,"featured_media":123772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[892],"topic":[721,264],"region":[89],"class_list":["post-123771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-king-jouet","topic-in-beeld","topic-winkelconcept","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] King Jouet opent belevingswinkel voor \u201cgrote kinderen\u201d - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-king-jouet-opent-belevingswinkel-voor-grote-kinderen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] King Jouet opent belevingswinkel voor \u201cgrote kinderen\u201d - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u201cKing\u2019Dultes\u201d, zo heet de aparte winkelformule die King Jouet ontwikkelde voor volwassenen met een passie voor speelgoed en spelletjes. 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