{"id":123887,"date":"2025-07-30T14:43:23","date_gmt":"2025-07-30T12:43:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123887"},"modified":"2025-07-30T14:45:03","modified_gmt":"2025-07-30T12:45:03","slug":"bijkomende-vertraging-dreigt-voor-overname-kellanova-door-mars","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/bijkomende-vertraging-dreigt-voor-overname-kellanova-door-mars\/","title":{"rendered":"Bijkomende vertraging dreigt voor overname Kellanova door Mars"},"content":{"rendered":"\n

De geplande overname van Kellanova<\/strong> door snoepgigant Mars<\/strong> stuit opnieuw op problemen: de Europese Commissie heeft haar onderzoek stilgelegd, waardoor een definitieve goedkeuring v\u00f3\u00f3r oktober onzeker is geworden.<\/p>\n\n\n\n

Cruciale informatie ontbreekt<\/h2>\n\n\n\n

Het Amerikaanse familiebedrijf Mars wil de beursgenoteerde snacksfabrikant Kellanova, bekend van populaire merken als Pringles, Cheez-It en Pop-Tarts, overnemen voor bijna 36 miljard dollar (32 miljard euro). Het wordt de grootste overnamedeal van de afgelopen tien jaar <\/a>in de voedingssector. Maar de deal is nog niet helemaal rond.<\/p>\n\n\n\n

Amerikaanse mededingingsautoriteiten gaven in juni al groen licht voor de fusie, maar in Europa blijven zorgen bestaan over de gevolgen voor concurrentie en consumentenprijzen. Sinds 25 juni loopt er een diepgaand EU-onderzoek naar de mogelijke machtspositie die Mars zou verwerven na de overname. Dat onderzoek dreigt vertraging op te lopen: volgens de Europese Commissie ontbreekt er cruciale informatie om de analyse volledig uit te voeren. <\/p>\n\n\n\n

“Het onderzoek naar fusies kan worden opgeschort als partijen niet tijdig belangrijke gevraagde informatie aanleveren. Zodra deze ontbrekende gegevens zijn ontvangen, gaat de klok weer lopen en wordt de wettelijke beslistermijn opnieuw vastgesteld,\u201d aldus een woordvoerder aan Reuters. Het is niet duidelijk welke informatie Mars nog moet aanleveren.<\/p>\n\n\n\n

“Teleurgesteld maar optimistisch”<\/h2>\n\n\n\n

In elk geval is hiermee ook de de deadline van 31 oktober opgeschort, zonder uitzicht op een nieuwe datum, totdat Mars alle gevraagde documentatie overhandigt. Mars heeft inmiddels aangegeven teleurgesteld maar optimistisch te blijven over een goede afloop en benadrukt naar eigen zeggen volledig te blijven meewerken aan het onderzoek.<\/p>\n\n\n\n

Dat onderzoek focust op de versterkte onderhandelingsmacht van Mars ten opzichte van Europese retailers. De vrees bestaat dat Mars, door de integratie van Kellanova’s sterke merken, hogere prijzen kan eisen, wat uiteindelijk de consument kan raken. Verschillende retailers in de Europese Economische Ruimte (de EU plus IJsland, Noorwegen en Liechtenstein<\/em>) zouden hun zorgen hierover hebben gedeeld<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

De geplande overname van Kellanova door snoepgigant Mars stuit opnieuw op problemen: de Europese Commissie heeft haar onderzoek stilgelegd, waardoor een definitieve goedkeuring v\u00f3\u00f3r oktober onzeker is geworden.<\/p>\n","protected":false},"author":3,"featured_media":103624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1487,564],"topic":[281],"region":[91],"class_list":["post-123887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kellanova","company-mars","topic-overname","region-europa"],"acf":[],"yoast_head":"\nBijkomende vertraging dreigt voor overname Kellanova door Mars - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De geplande overname van 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