{"id":124052,"date":"2025-07-31T16:28:25","date_gmt":"2025-07-31T14:28:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124052"},"modified":"2025-07-31T17:00:05","modified_gmt":"2025-07-31T15:00:05","slug":"frieslandcampina-verkoopt-roemeense-tak","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/frieslandcampina-verkoopt-roemeense-tak\/","title":{"rendered":"FrieslandCampina verkoopt Roemeense tak"},"content":{"rendered":"\n<p><strong>FrieslandCampina<\/strong> verkoopt zijn Roemeense activiteiten aan het Hongaarse agroconcern <strong>Bonafarm<\/strong>. Daarmee trekt de zuivelgroep zich terug uit Roemeni\u00eb, ondanks een sterke lokale marktpositie. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beperkte synergie<\/h2>\n\n\n\n<p>FrieslandCampina verwacht de overdracht, die nog wel de goedkeuring van de Roemeense mededingingsautoriteiten moet krijgen, eind december af te ronden. Financi\u00eble details zijn niet officieel bekendgemaakt, maar de deal zou tussen zestig en zeventig miljoen euro waard zijn. De verkoop omvat twee productielocaties, in Cluj-Napoca en T\u00e2rgu Mure\u0219, en circa 400&nbsp;werknemers.<\/p>\n\n\n\n<p>Hoewel FrieslandCampina in Roemeni\u00eb marktleider is en met <strong>Napolact<\/strong> een sterke merknaam in handen had, ziet het moederbedrijf onvoldoende strategische aansluiting. Het concern wil zich richten op markten met een hogere toegevoegde waarde en waar het de melk van leden-melkveehouders beter kan benutten.<\/p>\n\n\n\n<p>Koper Bonafarm, een van de grootste agrarische holdings van Centraal&#8211;Europa, kondigt al aan te willen investeren in capaciteitsuitbreiding en de bestaande commerci\u00eble relaties te versterken. De geruchten over een mogelijke verkoop deden al langer de ronde. Onder meer <strong>Danone<\/strong> zou <a href=\"https:\/\/www.zf.ro\/eveniment\/surse-grupul-olandez-frieslandcampina-proprietarul-celui-cunoscut-22684718\">belangstelling hebben getoond<\/a>, volgens de Roemeense\u00a0zakenkrant Ziarul Financiar, maar Bonafarm trok uiteindelijk aan het langste eind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FrieslandCampina verkoopt zijn Roemeense activiteiten aan het Hongaarse agroconcern Bonafarm. Daarmee trekt de zuivelgroep zich terug uit Roemeni\u00eb, ondanks een sterke lokale marktpositie.<\/p>\n","protected":false},"author":5,"featured_media":124053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[853],"topic":[1222,281],"region":[1054],"class_list":["post-124052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-frieslandcampina","topic-herstructurering","topic-overname","region-oost-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FrieslandCampina verkoopt Roemeense tak - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"FrieslandCampina verkoopt zijn Roemeense 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