{"id":124068,"date":"2025-07-31T16:50:33","date_gmt":"2025-07-31T14:50:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124068"},"modified":"2025-07-31T17:36:48","modified_gmt":"2025-07-31T15:36:48","slug":"met-eerste-non-foodwinkel-gaat-lidl-de-strijd-aan-met-action-en-tedi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/met-eerste-non-foodwinkel-gaat-lidl-de-strijd-aan-met-action-en-tedi\/","title":{"rendered":"Met eerste non-foodwinkel gaat Lidl de strijd aan met Action en TEDi"},"content":{"rendered":"\n<p>Voor het eerst opent <strong>Lidl<\/strong> een winkel met een 100% non-foodaanbod. Onder de noemer \u201cHome &amp; Living\u201d plaats de retailer er zes huismerken in de kijker, op een winkeloppervlakte van zowat 500&nbsp;m\u00b2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grote marketinginvesteringen<\/h2>\n\n\n\n<p>De eerste non-foodsupermarkt van Lidl bevindt zich in het Duitse Lottstetten, dichtbij de grens met Zwitserland, tegenover een traditionele Lidl-discountsupermarkt. Het filiaal toont naast de wekelijkse non-food aanbiedingen bij de inkom een ruime keuze aan huishoudelijke apparaten, textiel, gereedschap, woonaccessoires, sportartikelen, speelgoed <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/dauerhafter-testmarkt-lidl-oeffnet-erste-filiale-fuer-nonfood-185759\">en nog veel meer artikelen<\/a> van de huismerken Crivit, Esmara, Livarno, Lupilu, Parkside en Silvercrest, meldt Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Non-food is de afgelopen jaren een belangrijk speerpunt geworden voor Lidl. Dat blijkt uit de grote marketinginvesteringen van de retailer, die onder andere Arnold Schwarzenegger inhuurde als uithangbord van doe-het-zelfmerk Parkside, offici\u00eble partner is van verschillende UEFA-competities en als sponsor actief is in het profwielerpeloton.<\/p>\n\n\n\n<p>In het verleden experimenteerde Lidl al wel met tijdelijke winkels voor specifieke non-foodmerken: zo was er vorig jaar een Lupilu-winkel <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-niet-kopen-wel-kijken-en-voelen-in-de-lupilu-pop-up-van-lidl\/\">in het centrum van Antwerpen<\/a> en Parkside-bouwmarkten <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/lidl-opent-parkside-bouwmarkten\/\">in Hongarije en Polen<\/a>. Een winkel met alle non-food huismerken van de retailer is wel een primeur, en erg opmerkelijk gezien het succes van grote non-fooddiscounters als <strong>Action<\/strong> en <strong>TEDi<\/strong> in Europa. Of het bij \u00e9\u00e9n winkel zal blijven, wil Lidl niet zeggen.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor het eerst opent Lidl een winkel met een 100% non-foodaanbod. Onder de noemer \u201cHome &#038; Living\u201d plaats de retailer er zes huismerken in de kijker, op een winkeloppervlakte van zowat 500 m\u00b2. <\/p>\n","protected":false},"author":3,"featured_media":17459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[204],"topic":[264],"region":[177],"class_list":["post-124068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-lidl","topic-winkelconcept","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Met eerste non-foodwinkel gaat Lidl de strijd aan met Action en TEDi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor het eerst opent Lidl een winkel met een 100% non-foodaanbod. 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