{"id":124256,"date":"2025-08-04T11:20:48","date_gmt":"2025-08-04T09:20:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124256"},"modified":"2025-08-04T11:52:00","modified_gmt":"2025-08-04T09:52:00","slug":"jd-com-brengt-europese-expansie-op-gang-met-rebranding-ochama","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/jd-com-brengt-europese-expansie-op-gang-met-rebranding-ochama\/","title":{"rendered":"JD.com boost Europese expansie met nieuwe naam voor Ochama"},"content":{"rendered":"\n<p><strong>JD.com<\/strong> gaat zijn Nederlandse dochter <strong>Ochama<\/strong> hernoemen tot <strong>Joybuy<\/strong>. Met die nieuwe naam lijkt de Chinese e-commercereus zich klaar te maken voor zijn Europese offensief, eerst online en straks \u2013 met de overname van MediaMarkt-moeder <strong>Ceconomy<\/strong> \u2013 ook fysiek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe naam, zelfde concept<\/h2>\n\n\n\n<p>JD.com zette eind&nbsp;2021 zijn <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ochama-opens-first-robot-stores-netherlands\/\">eerste stappen op de Europese B2C-markt<\/a> met Ochama, een bonte mix tussen een Aziatische onlinesupermarkt en een non-foodplatform. Veel impact heeft de webshop echter nooit weten te krijgen. De oorspronkelijke strategie met robotgestuurde afhaalpunten verschoof al snel naar afhaalpunten bij derden, waaronder veel Aziatische restaurants \u00e9n (tot het faillissement) de <strong>Blokker<\/strong>-winkels in Nederland. Hoewel Ochama vandaag in 24&nbsp;landen beschikbaar is, ook via thuisbezorging, mist het platform bredere aansluiting bij het Europese publiek.<\/p>\n\n\n\n<p>Toch lanceerde JD.com dit voorjaar &#8216;Joybuy&#8217; in het Verenigd Koninkrijk: een propositie die erg op Ochama lijkt, maar dan grootser aangepakt. De focus ligt op snelle levering \u2013 soms binnen de dag \u2013 en er zijn honderden huismerkartikelen van supermarktketen <strong>Morrisons<\/strong> te vinden. De lancering ging ook gepaard met intensieve wervingscampagnes. JD zocht bij de start meer dan veertig specialisten in onder meer elektronica, FMCG en mode, en trok voormalige inkopers van Ocado, Tesco en Amazon aan. Volgens &#8216;chief merchandise officer&#8217; Matthew Nobbs <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jd-com-test-onlinehypermarkt-in-groot-brittannie\/\">was het bedrijf \u201cklaar om te knallen\u201d<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europese veroveringsstrategie<\/h2>\n\n\n\n<p>\u201cWaarom twee merken in Europa aanhouden?\u201d vroeg China-kenner Ed Sander zich al eerder af, en nu is het inderdaad zo ver: in een e-mail aan klanten maakt JD.com bekend dat per 15&nbsp;augustus alle accountgegevens en bestelgeschiedenissen van Ochama worden overgezet naar Joybuy. \u201cJoybuy biedt een groter assortiment, een verbeterde shopervaring en ondersteuning in meerdere talen\u201d, aldus de aankondiging. <\/p>\n\n\n\n<p>Wel rest de vraag hoe Joybuy past in de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/jd-com-neemt-belang-in-ceconomy-mediamarkt-met-oog-op-volledige-overname\/\">plannen om Ceconomy over te nemen<\/a>. JD.com krijgt straks toegang tot <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/analyse-wat-komt-jd-com-bij-mediamarkt-en-saturn-zoeken\/\">een heel netwerk van fysieke winkels<\/a>. Worden <strong>MediaMarkt<\/strong> en <strong>Saturn<\/strong> lokale distributiehubs voor Joybuy, of wordt dat laatste net een extra onlinemarktplaats voor de elektronicaretailers? In ieder geval mikt JD op een Europese doorbraak in omnichannel-retail. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com gaat zijn Nederlandse dochter Ochama hernoemen tot Joybuy. Met die nieuwe naam lijkt de Chinese e-commercereus zich klaar te maken voor zijn Europese offensief, eerst online en straks \u2013 met de overname van MediaMarkt-moeder Ceconomy \u2013 ook fysiek.<\/p>\n","protected":false},"author":5,"featured_media":53926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[426,471],"topic":[198,488],"region":[91],"class_list":["post-124256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-ceconomy","company-ochama","topic-e-commerce","topic-marketing","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com boost Europese expansie met nieuwe naam voor Ochama - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ochama gaat voortaan door het leven als Joybuy. 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