{"id":124392,"date":"2025-08-05T09:26:15","date_gmt":"2025-08-05T07:26:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=124392"},"modified":"2025-08-05T10:03:34","modified_gmt":"2025-08-05T08:03:34","slug":"electro-depot-wil-winkels-in-belgie-verdubbelen-tegen-2030","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/electro-depot-wil-winkels-in-belgie-verdubbelen-tegen-2030\/","title":{"rendered":"Electro Depot wil winkels in Belgi\u00eb verdubbelen tegen 2030"},"content":{"rendered":"\n

De Franse elektronicaketen Electro Depot<\/strong> zet in op een ambitieuze uitbreiding in Belgi\u00eb. Tegen 2030 wil het bedrijf minstens 25 winkels in het land, dubbel zoveel als vandaag. Vooral Vlaanderen staat centraal, al loopt de groei daar voorlopig moeizamer dan in Walloni\u00eb.<\/p>\n\n\n\n

Geen franjes, lage prijzen<\/h2>\n\n\n\n

“Tegen 2030 willen we in Belgi\u00eb minstens 25 vestigingen hebben, waarvan de helft in Vlaanderen”, zegt Joan Escolier, sinds begin dit jaar directeur van Electro Depot Belgi\u00eb, in een interview met De Tijd. Dat zou neerkomen op twee winkelopeningen per jaar.<\/p>\n\n\n\n

Electro Depot profileert zich als de “Colruyt van de elektro”<\/a>. Het bedrijf biedt een beperkt maar snel roterend assortiment van wasmachines, televisies en andere elektrotoestellen tegen prijzen die gemiddeld 15% onder het marktgemiddelde liggen. Dat is mogelijk door volumekortingen, minimale logistieke kosten en een uiterst sobere winkelinrichting.<\/p>\n\n\n\n

In de winkels staan de producten op palletten tot vier verdiepingen hoog gestapeld. Klanten laden hun aankopen zelf in met speciaal ontworpen karren. Het gamma bestaat voor de helft uit vier eigen merken, goed voor de helft van de verkoop. Daarnaast verkoopt Electro Depot ook A-merken zoals Samsung. Promoties zijn schaars: “Wij bieden elke dag de laagste prijs: dat is duidelijker”, zegt Escolier.<\/p>\n\n\n\n

Winst verdubbeld<\/h2>\n\n\n\n

Electro Depot werd opgericht in 2004 en is sinds 2015 actief in Belgi\u00eb. De keten begon zijn expansie in Walloni\u00eb, waar Franstalige Belgen al vertrouwd waren met het Franse moederbedrijf. Vandaag telt Belgi\u00eb dertien winkels, waaronder slechts vier in Vlaanderen (Geel, Kortrijk, Oostende en Wilrijk). <\/p>\n\n\n\n

Een vijfde Vlaamse vestiging (in Brugge) sloot snel na opening de deuren: de uitrol in Vlaanderen blijkt lastiger dan gehoopt, maar toch houdt de keten vast aan haar groeiplannen. Eind dit jaar opent een veertiende vestiging in Verviers, daarna ligt de focus op het noorden van het land.<\/p>\n\n\n\n

De Belgische omzet steeg vorig jaar met 15% tot 144 miljoen euro, terwijl de nettowinst meer dan verdubbelde tot vijf miljoen euro. Wereldwijd draaide het bedrijf vorig jaar een omzet van 1,5 miljard euro. Als onderdeel van de Association Familiale Mulliez is Electro Depot ook zusterbedrijf van Kr\u00ebfel en Boulanger, maar de samenwerking zou beperkt zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Franse elektronicaketen Electro Depot zet in op een ambitieuze uitbreiding in Belgi\u00eb. Tegen 2030 wil het bedrijf minstens 25 winkels in het land, dubbel zoveel als vandaag. 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