{"id":125029,"date":"2025-08-12T10:49:37","date_gmt":"2025-08-12T08:49:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125029"},"modified":"2025-08-12T11:26:47","modified_gmt":"2025-08-12T09:26:47","slug":"pinterest-fungeert-nu-als-een-slimme-assistent-voor-online-winkelen-aldus-de-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/pinterest-fungeert-nu-als-een-slimme-assistent-voor-online-winkelen-aldus-de-ceo\/","title":{"rendered":"Pinterest werpt zich op als slimme assistent voor online winkelen"},"content":{"rendered":"\n

Dankzij een nieuwe focus op visueel zoeken via artifici\u00eble intelligentie steeg de omzet bij Pinterest vorig kwartaal met 17%. Het platform zegt consumenten steeds vaker richting aankopen te kunnen gidsen.<\/p>\n\n\n\n

Gen Z zoekt zonder woorden<\/h2>\n\n\n\n

De omzet van Pinterest steeg in het tweede kwartaal van 2025 met 17% tot 998 miljoen Amerikaanse dollar (900 miljoen euro). Ook het aantal maandelijkse actieve gebruikers zette een stevige groei neer: wereldwijd telt Pinterest nu 578 miljoen gebruikers, 11% meer dan een jaar eerder.<\/p>\n\n\n\n

Jongeren, en dan vooral ‘Generatie Z’, vormen ruim de helft van het gebruikersbestand. Toch groeit het gebruik over alle leeftijdsgroepen en genders heen<\/a>. Pinterest haakt immers in op de groeiende vraag naar inspiratie zonder zoektermen, zeker wanneer consumenten niet precies weten hoe ze moeten omschrijven wat ze zoeken. Dat zegt CEO Bill Ready in een investeerdersgesprek, waar RetailDive over bericht.<\/p>\n\n\n\n

Het virtuele prikbord investeert fors in kunstmatige intelligentie voor visuele zoekopdrachten en productontdekking. Zo introduceerde Pinterest eigen generatieve zoekmodellen, die gebruikers op basis van hun gedrag actuele en relevante pins aanbevelen. Met een toegenomen succesratio van 2,3 procentpunt bij zoekopdrachten vinden bezoekers nu sneller wat ze zoeken, zegt Pintrest.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dankzij een nieuwe focus op visueel zoeken via artifici\u00eble intelligentie steeg de omzet bij Pinterest vorig kwartaal met 17%. 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