{"id":125206,"date":"2025-08-13T11:18:58","date_gmt":"2025-08-13T09:18:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125206"},"modified":"2025-08-13T11:19:00","modified_gmt":"2025-08-13T09:19:00","slug":"onlineplatform-kaufland-van-start-in-frankrijk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/onlineplatform-kaufland-van-start-in-frankrijk\/","title":{"rendered":"Onlineplatform Kaufland van start in Frankrijk"},"content":{"rendered":"\n

Met de lancering van de online marktplaats Kaufland.fr krijgen Franse shoppers toegang tot meer dan drie miljoen artikelen in meer dan 6400 categorie\u00ebn. Dat moeten er snel veel meer worden.<\/p>\n\n\n\n

Europees alternatief<\/h2>\n\n\n\n

Eerder dit jaar had Kaufland<\/strong>, het Duitse zusterbedrijf van Lidl<\/strong>, al aangekondigd dat het zijn online marktplaats naar Frankrijk en Itali\u00eb zou brengen<\/a>. De Franse lancering is nu een feit: 2800 Franse verkopers hebben zich al aangesloten. Zij kunnen via het verkoopplatform hun producten niet alleen aanbieden in Frankrijk, maar ook in Duitsland, Tsjechi\u00eb, Slowakije, Polen, Oostenrijk \u2013 en dus ook in Itali\u00eb. Zo’n 13.000 verkopers zijn al actief op de online marktplaatsen van Kaufland in heel Europa.<\/p>\n\n\n\n

\u201cOns doel is om uiteindelijk een even uitgebreid productassortiment aan te bieden als dat in Duitsland, waar al 45 miljoen artikelen te koop zijn. We willen ook het toonaangevende Europese platform voor Franse verkopers worden. Zij moeten hun producten gemakkelijk en winstgevend kunnen verkopen, zowel in Frankrijk als internationaal,\u201d zegt Gerald Sch\u00f6nbucher, CEO van Kaufland e-commerce in een persbericht.<\/p>\n\n\n\n

Kaufland wil zich onderscheiden als Europees alternatief voor Amazon en de Chinese e-commerceplatformen. \u201cUit Europa, voor Europa\u201d, luidt het motto. Het platform benadrukt dat het voldoet aan de eisen voor gegevensbescherming en de Europese regelgeving. Als tegen het einde van de zomer ook Itali\u00eb van start gaat, bereikt Kaufland naar eigen zeggen tot bijna 140 miljoen Europese consumenten. Met meer dan 1.600 winkels in acht landen is het ook een van de grotere supermarktketens van Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Met de lancering van de online marktplaats Kaufland.fr krijgen Franse shoppers toegang tot meer dan drie miljoen artikelen in meer dan 6400 categorie\u00ebn. 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