{"id":125297,"date":"2025-08-14T10:36:37","date_gmt":"2025-08-14T08:36:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125297"},"modified":"2025-08-14T11:15:40","modified_gmt":"2025-08-14T09:15:40","slug":"noodlijdend-e-bikemerk-cowboy-vindt-financiele-partner","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/noodlijdend-e-bikemerk-cowboy-vindt-financiele-partner\/","title":{"rendered":"Noodlijdend e-bikemerk Cowboy vindt financi\u00eble partner"},"content":{"rendered":"\n<p><strong>Cowboy<\/strong>, een Belgische fabrikant van elektrische fietsen, sust de onrustwekkende geruchten van de afgelopen weken: het bedrijf heeft kortetermijnfinanciering \u00e9n een nieuwe financi\u00eble partner gevonden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cTwee mijlpalen\u201d<\/h2>\n\n\n\n<p>De afgelopen twee weken circuleerden er tal van geruchten over de precaire financi\u00eble situatie van Cowboy, de Brusselse producent van e-bikes. Door een terugroepactie van duizenden fietsen kwamen financi\u00eble en organisatorische problemen aan het licht, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/vertoont-cowboy-de-belgische-maker-van-slimme-fietsen-gelijkenissen-met-eerdere-rivalen-zoals-vanmoof\/\">die deden vrezen voor de overlevingskansen van het bedrijf<\/a>, dat zich tot nu toe hulde in stilzwijgen.<\/p>\n\n\n\n<p>Nu kondigt het bedrijf \u201ctwee mijlpalen\u201d aan: Cowboy meldt in een persbericht dat het kortetermijnfinanciering heeft veiliggesteld om de bedrijfsvoering en productie in stand te houden. Bovendien heeft het bedrijf met steun van zijn huidige investeerders en kredietverstrekker een overeenkomst (\u201cterm sheet\u201d is de gebruikte term) ondertekend met een nieuwe financi\u00eble partner, Rebirth Group Holding, om zijn toekomst op lange termijn veilig te stellen.<\/p>\n\n\n\n<p>Die groep, opgericht onder de naam Easybike Group in&nbsp;2005 en omgedoopt tot Rebirth Group in&nbsp;2022, is een belangrijke speler op het gebied van elektrische mobiliteit in Frankrijk en een aantal Europese landen, met merken als Coleen, Lejeune, Matra en Solex.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cOngekende tegenwind\u201d<\/h2>\n\n\n\n<p>Cowboy spreekt van een keerpunt na de meest uitdagende periode in de geschiedenis van het bedrijf. De afgelopen twee jaar heeft de fabrikant immers &#8211; net als een groot deel van de fietsindustrie &#8211; te maken gehad met ongekende tegenwind, zoals veranderingen in de vraag na de covid-pandemie en verstoringen in de toeleveringsketen. Verschillende toonaangevende merken zijn verdwenen.<\/p>\n\n\n\n<p>Daarbovenop kwam dan de terugroepactie voor een deel van de Cruiser&nbsp;ST-fietsen. \u201cHet was een ernstige kwestie en we hebben snel gehandeld, maar het maakte een toch al complexe situatie nog moeilijker. Als gevolg daarvan hebben sommige klanten te maken gehad met vertragingen in leveringen, reserveonderdelen en communicatie. We beseffen hoe frustrerend dit is geweest en bieden onze oprechte excuses aan\u201d, zegt het bedrijf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Details volgen<\/h2>\n\n\n\n<p>Cowboy onthield zich naar eigen zeggen tot nu toe van commentaar omdat het wilde wachten op echte, tastbare vooruitgang: \u201cOnze prioriteit is om voor het einde van het jaar de normale bedrijfsvoering te herstellen, in nauwe samenwerking met onze nieuwe partner. Dit betekent dat we uitstekende fietsen leveren, openstaande zaken oplossen en het serviceniveau terugbrengen dat onze klanten verwachten. Ondanks de uitdagingen zijn we er nog steeds, sterker dan ooit en vastbesloten om vooruit te gaan. In september zullen we meer details delen zodra deze beschikbaar zijn.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cowboy, de Belgische fabrikant van elektrische fietsen, sust de onrustwekkende geruchten van de afgelopen weken: het bedrijf heeft kortetermijnfinanciering \u00e9n een nieuwe financi\u00eble partner gevonden. <\/p>\n","protected":false},"author":3,"featured_media":123923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[1250],"topic":[],"region":[90],"class_list":["post-125297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-cowboy","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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