{"id":125632,"date":"2025-08-19T14:10:01","date_gmt":"2025-08-19T12:10:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125632"},"modified":"2025-08-19T14:27:39","modified_gmt":"2025-08-19T12:27:39","slug":"gezondheidsclaim-voor-groene-kiwi-is-europese-primeur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/gezondheidsclaim-voor-groene-kiwi-is-europese-primeur\/","title":{"rendered":"Gezondheidsclaim voor groene kiwi is Europese primeur"},"content":{"rendered":"\n

Groene kiwi is het eerste verse fruit dat van de Europese Commissie de goedkeuring heeft verkregen voor een gezondheidsclaim. Kiwimarketeer Zespri<\/strong> spreekt van een mijlpaal, na meer dan vijftien jaar onderzoek.<\/p>\n\n\n\n

\u201cBevorderlijk voor een normale darmfunctie\u201d<\/h2>\n\n\n\n

\u201cDe consumptie van groene kiwi\u2019s is bevorderlijk voor een normale darmfunctie door de frequentie van de stoelgang te verhogen\u201d: deze gezondheidsclaim kreeg zopas de goedkeuring van de Europese Commissie. Daarmee is de groene kiwi het eerste verse fruit ooit dat zo\u2019n gezondheidsclaim mag voeren. Voor Zespri, dat meer dan vijftien jaar heeft besteed aan het documenteren van de voordelen van groene kiwi’s, betekent dit een doorbraak.<\/p>\n\n\n\n

De goedkeuring volgt op de indiening van een uitgebreid wetenschappelijk dossier door het kiwimerk in 2018. De Europese Autoriteit voor voedselveiligheid (EFSA) gaf in 2021 een positief wetenschappelijk advies, wat nu heeft geleid tot de formele goedkeuring door de Commissie. \u201cDeze mijlpaal is niet alleen een primeur voor Zespri, maar voor de hele sector van verse producten\u201d, zegt CEO Jason Te Brake. Het merk zal de gezondheidsclaim vanaf nu beginnen integreren in zijn communicatie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Groene kiwi is het eerste verse fruit dat van de Europese Commissie de goedkeuring heeft verkregen voor een gezondheidsclaim. Kiwimarketeer Zespri spreekt van een mijlpaal, na meer dan vijftien jaar onderzoek.<\/p>\n","protected":false},"author":3,"featured_media":125633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1774],"topic":[488],"region":[91],"class_list":["post-125632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-zespri","topic-marketing","region-europa"],"acf":[],"yoast_head":"\nGezondheidsclaim voor groene kiwi is Europese primeur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Groene kiwi is het eerste verse fruit dat van de Europese Commissie de goedkeuring heeft verkregen voor een gezondheidsclaim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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