{"id":125663,"date":"2025-08-19T16:06:10","date_gmt":"2025-08-19T14:06:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125663"},"modified":"2025-08-19T17:00:52","modified_gmt":"2025-08-19T15:00:52","slug":"winstexplosie-bij-pop-mart-dankzij-monstersucces-labubu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/winstexplosie-bij-pop-mart-dankzij-monstersucces-labubu\/","title":{"rendered":"Winstexplosie bij Pop Mart dankzij monstersucces Labubu"},"content":{"rendered":"\n

De Chinese retailer Pop Mart<\/strong> dankt een verdrievoudiging van zijn omzet en een vervijfvoudiging van zijn winst aan de wereldwijde populariteit van de Labubu-popjes. Het bedrijf realiseert intussen al 40% van zijn omzet in het buitenland.<\/p>\n\n\n\n

10 miljoen poppetjes per dag<\/h2>\n\n\n\n

De omzet van Pop Mart steeg in het afgelopen halfjaar met 204,4% naar 13,88 miljard yuan (1,6 miljard euro). De nettowinst ging zelfs 396,5% hoger, naar 4,57 miljard yuan (550 miljoen euro). Daarmee overtrof de Chinese retailer de vooruitzichten, meldt Reuters. Nu het aandeel op een jaar tijd meer dan 200% is gestegen, is Pop Mart op de beurs al meer waard dan Mattel (de producent van Barbie) of Sanrio (bekend van Hello Kitty).<\/p>\n\n\n\n

Het monstersucces van het bedrijf<\/a> is te danken aan de wereldwijde vraag naar Labubu-popjes, h\u00e9t marketingfenomeen van het afgelopen jaar – met dank aan de steun van sterren als Rihanna en Dua Lipa \u00e9n aan de slimme tactiek van de blinde verkoop, waarbij klanten niet weten welk figuurtje ze kopen.<\/p>\n\n\n\n

CEO Wang Ning schaalt de productie nog op om vanaf september ruim tien miljoen stuks per dag te kunnen verkopen. Hij wil dit jaar nog honderd bijkomende winkels openen buiten China. Pop Mart heeft momenteel 571 winkels en 2.600 automaten in achttien landen. Het aantal Europese vestigingen blijft voorlopig nog beperkt tot enkele grote steden als Amsterdam, Berlijn, Londen en Parijs.<\/p>\n","protected":false},"excerpt":{"rendered":"

De populariteit van de Labubu-popjes leveren de Chinese retailer Pop Mart een verdrievoudiging van zijn omzet en een vervijfvoudiging van zijn winst op. Het bedrijf realiseert intussen al 40% van zijn omzet in het buitenland.<\/p>\n","protected":false},"author":3,"featured_media":125664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[1669],"topic":[88,488],"region":[210],"class_list":["post-125663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-pop-mart","topic-bedrijfsresultaten","topic-marketing","region-china"],"acf":[],"yoast_head":"\nWinstexplosie bij Pop Mart dankzij monstersucces Labubu - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Chinese retailer Pop Mart dankt een omzetstijging van meer dan 200% en een winstgroei van bijna 400% aan de wereldwijde populariteit van de Labubu-popjes.\" 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