{"id":125753,"date":"2025-08-20T13:33:54","date_gmt":"2025-08-20T11:33:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=125753"},"modified":"2025-08-21T11:01:11","modified_gmt":"2025-08-21T09:01:11","slug":"deze-eisen-stellen-gen-z-en-jonge-millennials-aan-e-commerce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/deze-eisen-stellen-gen-z-en-jonge-millennials-aan-e-commerce\/","title":{"rendered":"Deze eisen stellen Gen Z en jonge millennials aan e-commerce"},"content":{"rendered":"\n<p>De toekomst van e-commerce ligt in handen van Gen&nbsp;Z en jonge <em>millennials<\/em> (18-35 jaar). Tegen&nbsp;2030 zal Gen&nbsp;Z naar schatting goed zijn voor bijna een vijfde van de wereldwijde consumentenuitgaven. Toch dreigt hun ontevredenheid over bezorging de groei te ondermijnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meer, maar sneller ontevreden<\/h2>\n\n\n\n<p>Uit onderzoek van Descartes onder 8.000&nbsp;consumenten in Noord-Amerika en Europa blijkt dat jongeren niet alleen vaker en meer online kopen, maar ook de hoogste <em>customer lifetime value<\/em> vertegenwoordigen. Logisch, want deze jonge klanten hebben nog een heel leven &#8211; met toenemende koopkracht &#8211; voor zich.<\/p>\n\n\n\n<p>43% van de 18- tot 35-jarigen\u00a0gaf in&nbsp;2025 meer uit aan online aankopen dan het jaar ervoor \u2013 ruim twee keer zoveel als het gemiddelde van alle consumenten (18%). Bovendien bestelt\u00a044% minstens om de twee weken\u00a0online, tegenover 33% in&nbsp;2024. Ter vergelijking: slechts\u00a032% van de 65-plussers\u00a0verhoogde de online-uitgaven.<\/p>\n\n\n\n<p>Maar de groeikansen gaan gepaard met risico\u2019s: slechts\u00a011% is altijd tevreden\u00a0over de bezorging, vergeleken met 22% van de oudere generaties. 79% van de jongeren\u00a0ervoer de afgelopen drie maanden bezorgproblemen, van vertragingen tot beschadigde pakketten. &#8220;Deze groep is niet alleen veeleisend, maar ook\u00a0loyaliteitsgevoelig&#8221;, waarschuwt Albert van Roekel van Descartes.\u00a0&#8220;21% bestelt niet opnieuw na \u00e9\u00e9n slechte ervaring.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keuze is vanzelfsprekend <\/h2>\n\n\n\n<p>Jongeren hechten meer waarde aan\u00a0veiligheid&nbsp;(77%),\u00a0<em>real-time tracking<\/em> (72%)\u00a0en\u00a0lage bezorgkosten (71%)\u00a0dan oudere klanten. Opvallend is ook hun focus op duurzaamheid:\u00a040% kiest bewust voor milieuvriendelijke bezorgopties, tegenover 9% van alle consumenten. <\/p>\n\n\n\n<p>&#8220;Retailers die hier niet op inspelen, lopen het risico dat jongeren\u00a0publiekelijk afhaken&#8221;, aldus Van Roekel.\u00a020% deelt immers negatieve ervaringen met hun netwerk, en\u00a015% plaatst klachten op sociale media\u00a0\u2013 cijfers die bij 65-plussers respectievelijk 7% en 6% bedragen.<\/p>\n\n\n\n<p>De oplossing?\u00a0Flexibiliteit. Slechts\u00a060% van de jongeren\u00a0vindt snelheid cruciaal. In plaats daarvan geeft\u00a028% prioriteit aan de laagste prijs,\u00a018% aan een precies tijdsvenster\u00a0en\u00a014% aan de meest duurzame optie. Met gepersonaliseerde bezorgopties kunnen retailers de verwachtingen van deze veeleisende generatie dus waarmaken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De toekomst van e-commerce ligt in handen van Gen Z en jonge millennials (18-35 jaar). Tegen 2030 zal Gen Z naar schatting goed zijn voor bijna een vijfde van de wereldwijde consumentenuitgaven. Toch dreigt hun ontevredenheid over bezorging de groei te ondermijnen.<\/p>\n","protected":false},"author":5,"featured_media":56519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[],"topic":[198,263],"region":[],"class_list":["post-125753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","topic-e-commerce","topic-logistiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deze eisen stellen Gen Z en jonge millennials aan e-commerce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De toekomst van e-commerce ligt in handen van Gen Z en jonge millennials (18-35 jaar). 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