{"id":126028,"date":"2025-08-25T10:59:27","date_gmt":"2025-08-25T08:59:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126028"},"modified":"2025-08-25T12:13:32","modified_gmt":"2025-08-25T10:13:32","slug":"bol-breidt-aanbod-refurbished-elektronica-verder-uit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/bol-breidt-aanbod-refurbished-elektronica-verder-uit\/","title":{"rendered":"Bol breidt aanbod &#8216;refurbished&#8217; elektronica verder uit"},"content":{"rendered":"\n<p><strong>Bol<\/strong> heeft het aantal productcategorie\u00ebn voor tweedehands elektro-artikelen meer dan verdubbeld. In de toekomst wil de retailer het assortiment verder blijven opschalen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gefaseerde uitbreiding<\/h2>\n\n\n\n<p>Sinds de start van het &#8220;refurbished&#8221;-aanbod bij Bol, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/bol-verkoopt-nu-ook-refurbished-elektronica\/\">in november vorig jaar<\/a>, heeft de retailer het aantal productcategorie\u00ebn al meer dan verdubbeld, met toevoegingen als desktops, monitoren en gameconsoles- en accessoires. Binnenkort wil het platform ook categorie\u00ebn als <em>in-ear audio<\/em> en huishoudelijke apparaten gaan aanbieden. Het aantal partners dat tweedehands elektro via bol verkoopt, is gegroeid van vier naar twintig.<\/p>\n\n\n\n<p>Bol opteert voor een gefaseerde uitbreiding, vertelt e-commerceverantwoordelijke Oscar Hundman: \u201cWe zien maand na maand een mooie groei, maar we kiezen bewust voor beheerste opschaling: alleen verkooppartners die aan onze strenge kwaliteitsnormen voldoen, kunnen refurbished partner worden. Dit selectieproces kost aanzienlijk meer tijd dan de toelating van reguliere verkooppartners, maar juist daardoor houden we de lat hoog.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijs en duurzaamheid<\/h2>\n\n\n\n<p>Uit klantonderzoek onder 1300&nbsp;Nederlandse en Vlaamse elektronicakopers blijkt dat twee op de drie consumenten refurbished overwegen, vooral in de categorie\u00ebn telefoons, tablets en desktops. Spelconsoles en camera\u2019s winnen snel aan populariteit. De belangrijkste reden om voor refurbished te kiezen is de lagere prijs (80%), gevolgd door duurzaamheid (48%). Tegelijkertijd zijn twijfels over kwaliteit een drempel: 36% vraagt zich af hoe lang een product meegaat en 30% of het goed zal werken.<\/p>\n\n\n\n<p>Toch zijn klanten volgens Bol net zo tevreden over refurbished producten als over nieuwe. Zowel het aantal klantvragen als het retourpercentage zijn vergelijkbaar met die voor nieuwe producten. Om het vertrouwen verder te versterken, worden alle refurbished producten bij bol standaard geleverd met twee jaar garantie. Ook positioneert Bol refurbished als volwaardig alternatief binnen de nieuwe &#8216;Terug naar School&#8217;-campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol heeft het aantal productcategorie\u00ebn voor tweedehands elektro-artikelen meer dan verdubbeld. In de toekomst wil de retailer het assortiment verder blijven opschalen.<\/p>\n","protected":false},"author":3,"featured_media":108005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[94],"people":[],"extra":[43],"company":[390],"topic":[273,198],"region":[90,113],"class_list":["post-126028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","tag-tweedehands","extra-plus","company-bol-com","topic-duurzaamheid","topic-e-commerce","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol breidt aanbod &#039;refurbished&#039; elektronica verder uit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol heeft het aantal productcategorie\u00ebn voor \u201crefurbished\u201d elektro-artikelen meer dan verdubbeld.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/bol-breidt-aanbod-refurbished-elektronica-verder-uit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol breidt aanbod &#039;refurbished&#039; 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