{"id":126101,"date":"2025-08-26T09:58:39","date_gmt":"2025-08-26T07:58:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126101"},"modified":"2025-08-26T10:35:34","modified_gmt":"2025-08-26T08:35:34","slug":"antwerpse-zondagsopening-is-groot-succes-voor-primark","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/antwerpse-zondagsopening-is-groot-succes-voor-primark\/","title":{"rendered":"Antwerpse zondagsopening is groot succes voor Primark"},"content":{"rendered":"\n

Sinds Primark<\/strong> zijn Antwerpse winkel elke zondag opent, groeit de omzet er met dubbele cijfers. Verkoopdirecteur Olivier Cr\u00e9pin doet een warme oproep: hoe meer winkels het voorbeeld van de Ierse keten volgen, hoe beter.<\/p>\n\n\n\n

\u201cRisico genomen\u201d<\/h2>\n\n\n\n

Sinds 1 september vorig jaar is het filiaal van Primark op de Antwerpse Meir \u2013 de grootste winkel van het land voor de retailer \u2013\u00a0 elke zondag open van 11 tot 18u (met uitzondering van feestdagen). \u201cMet deze beslissing hebben we een risico genomen, maar het is een waar succes\u201d, zegt Cr\u00e9pin aan RetailDetail. \u201cWe spreken over een groei met dubbele cijfers. Ik wil dan ook graag collega-retailers oproepen om hetzelfde te doen: hoe meer retailers hun winkel op zondag openen op de Meir, hoe beter voor iedereen.\u201d<\/p>\n\n\n\n

Primark heeft een uniek businessmodel, benadrukt Cr\u00e9pin. \u201cKostenbeheersing is in het hart van onze strategie, maar gaat nooit ten koste van de kwaliteit. We hebben zeer betaalbare, duurzame kwaliteitsproducten die jaren meegaan. Dat moeten we blijven uitleggen. De vraag die men ons vaak stelt, is hoe we erin slagen om toch kwaliteit te bieden tegen die lage prijzen? Door alle stappen te optimaliseren, van de productie tot de verkoop. Zo bestellen we onze twee collecties een jaar van tevoren, en zijn alle producten in alle winkels identiek. Dat laat ons toe om de kosten te beperken en de volumes te optimaliseren.\u201d<\/p>\n\n\n\n

\u201cEen ethisch bedrijf\u201d<\/h2>\n\n\n\n

Mensen zijn te weinig op de hoogte van de inspanningen die Primark levert op het vlak van duurzaamheid, kwaliteit en ethiek, erkent de topman. \u201cWe vertellen niet genoeg over onze duurzaamheidsinspanningen, die zich concentreren rond drie pijlers: duurzaamheid van producten, respect voor het milieu en verbetering voor de mensen die met en voor ons werken. Bijvoorbeeld: we hebben langetermijnsamenwerkingen met onze leveranciers. Met sommigen werken we al dertig jaar, dat zijn echte vertrouwensrelaties. Mensen verwachten dat misschien niet van ons, maar het is wel zo. We zijn een ethisch en verantwoordelijk bedrijf.\u201d<\/p>\n\n\n\n

Over de strategie van Primark wijdt Olivier Cr\u00e9pin uit op de Retail Marketing Day van RetailDetail, op 25 september in Antwerpen. Ook andere discounters, zoals Takko Fashion<\/strong> en Action<\/strong>, geven er duiding bij hun strategie. Tickets reserveren kan via de link hieronder.<\/p>\n\n\n\n

\n
Ik kom naar de Retail Marketing Day op 25 september<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sinds Primark zijn Antwerpse winkel elke zondag opent, groeit de omzet er met dubbele cijfers. Verkoopdirecteur Olivier Cr\u00e9pin doet een warme oproep: hoe meer winkels het voorbeeld van de Ierse keten volgen, hoe beter. \u201cRisico genomen\u201d Sinds 1 september vorig jaar is het filiaal van Primark op de Antwerpse Meir \u2013 de grootste winkel van het […]<\/p>\n","protected":false},"author":3,"featured_media":126102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[785],"people":[],"extra":[],"company":[230],"topic":[488,774],"region":[90],"class_list":["post-126101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-retaildetail-events","company-primark","topic-marketing","topic-retaildetail-day","region-belgie"],"acf":[],"yoast_head":"\nAntwerpse zondagsopening is groot succes voor Primark - RetailDetail 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