{"id":126566,"date":"2025-08-29T13:10:10","date_gmt":"2025-08-29T11:10:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126566"},"modified":"2025-08-29T15:20:35","modified_gmt":"2025-08-29T13:20:35","slug":"waitrose-rust-winkelkarren-uit-met-slimme-ai-apparaten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/waitrose-rust-winkelkarren-uit-met-slimme-ai-apparaten\/","title":{"rendered":"Waitrose test AI op winkelkarren"},"content":{"rendered":"\n<p>De Britse supermarktketen <strong>Waitrose<\/strong> test een slimme winkelkar die dankzij AI producten herkent zodra klanten ze in hun winkelkar leggen. Klanten krijgen zo meteen hun nieuwe totaalbedrag te zien, maar voor de keten zelf hangt er ook heel wat lekkers aan vast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toestelletje bovenop de kar<\/h2>\n\n\n\n<p>Een kleinschalige proef in de vestiging in Bracknell (bij Reading) bestaat uit een toestelletje met scherm dat klanten op een standaard Waitrose-winkelkar kunnen klikken. Ze scannen vervolgens de streepjescodes van hun producten en plaatsen ze daarna in de kar, waar camera\u2019s de keuze verifi\u00ebren. <\/p>\n\n\n\n<p>Het scherm telt producten en prijzen meteen op, zodat klanten hun uitgaven rechtstreeks kunnen volgen. De schermen kunnen bovendien contextuele aanbiedingen en advertenties tonen en zo dienen als retailmediakanaal. Klanten moeten wel losse groenten en fruit nog eerst wegen, terwijl ze bakkerijartikelen zelf op het scherm moeten aanduiden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niet &#8220;in plaats van&#8221;<\/h2>\n\n\n\n<p>Waitrose zegt te zoeken naar \u201cmeer frictieloze betaalopties voor klanten&#8221;, maar de keten behoudt wel de traditionele kassa\u2019s voor wie de interactie waardeert. De retailer positioneert de proef dus expliciet als een extra service, niet als vervanging van bemande kassa&#8217;s.<\/p>\n\n\n\n<p>Origineel is het idee van Waitrose niet: <strong>Amazon<\/strong> ontwikkelde eerder al soortgelijke slimme winkelkarren, als goedkoper alternatief voor zijn kassaloze winkels vol AI-camera&#8217;s. In&nbsp;Belgi\u00eb <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-klanten-lusten-de-slimme-winkelkar\/\">test ook <strong>Colruyt<\/strong> een eigen variant<\/a>. Op termijn hoopt de Belgische marktleider dat zowat een vijfde van de klanten kiest voor de slimme winkelwagentjes en zo de kassarij overslaat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Britse supermarktketen Waitrose test een slimme winkelkar die dankzij AI producten herkent zodra klanten ze in hun winkelkar leggen. Klanten krijgen zo meteen hun nieuwe totaalbedrag te zien, maar voor de keten zelf hangt er ook heel wat lekkers aan vast.<\/p>\n","protected":false},"author":5,"featured_media":126590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1467],"people":[],"extra":[43],"company":[1792],"topic":[233],"region":[283],"class_list":["post-126566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","extra-plus","company-waitrose","topic-innovatie","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waitrose test AI op winkelkarren - RetailDetail BE<\/title>\n<meta name=\"description\" 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