{"id":126569,"date":"2025-08-29T11:53:00","date_gmt":"2025-08-29T09:53:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126569"},"modified":"2025-08-29T12:28:39","modified_gmt":"2025-08-29T10:28:39","slug":"nestle-stopt-met-vegan-kitkat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestle-stopt-met-vegan-kitkat\/","title":{"rendered":"Nestl\u00e9 stopt met vegan KitKat"},"content":{"rendered":"\n<p>Na vier jaar zet <strong>Nestl\u00e9<\/strong> de productie en commercialisering van zijn plantaardige KitKat-repen stop. De fabrikant ziet de verkopen afnemen, terwijl de productiekosten hoog blijven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Te duur?<\/h2>\n\n\n\n<p>Nestl\u00e9 lanceerde de &#8216;KitKat&nbsp;V&#8217; in&nbsp;2021, als een plantaardig alternatief voor de klassieke reep. Het product werd ontwikkeld in het onderzoeks- en ontwikkelingscentrum voor zoetwaren van Nestl\u00e9 in het Verenigd Koninkrijk. Na een succesvolle test werd de productie in&nbsp;2022 opgeschaald in een fabriek in Hamburg en kreeg de plantaardige variant een uitrol naar vijftien bijkomende Europese landen. Het product werd als een duurzaam alternatief in de markt gezet, met een ecologische voetafdruk die 18%&nbsp;lager was dan die van de versie met zuivel.<\/p>\n\n\n\n<p>Nu zet Nestl\u00e9 de productie echter helemaal stop, bevestigt de multinational aan Reuters. De productie van de plantaardige variant brengt hogere kosten en dus ook een fors hogere verkoopprijs met zich mee, wat een rem bleek op de verkoop. Waarnemers zien ook dat de vraag naar plantaardige producten wereldwijd wat afneemt. Veel consumenten stellen zich de vraag of plantaardige opties wel gezonder zijn dan traditionele producten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na vier jaar zet Nestl\u00e9 de productie en commercialisering van zijn plantaardige KitKat-repen stop. De fabrikant ziet de verkopen afnemen, terwijl de productiekosten hoog blijven. <\/p>\n","protected":false},"author":3,"featured_media":126570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[784],"people":[],"extra":[],"company":[319],"topic":[299],"region":[91],"class_list":["post-126569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-veggie-vegan","company-nestle","topic-stopzetting","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 stopt met vegan KitKat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na vier jaar zet Nestl\u00e9 de productie en commercialisering van zijn plantaardige 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