{"id":126977,"date":"2025-09-02T14:54:10","date_gmt":"2025-09-02T12:54:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=126977"},"modified":"2025-09-04T08:17:21","modified_gmt":"2025-09-04T06:17:21","slug":"zeeman-stunt-met-diamant-voor-2999-euro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeeman-stunt-met-diamant-voor-2999-euro\/","title":{"rendered":"Zeeman stunt met diamant voor 29,99&nbsp;euro"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Zeeman_Diamant_Campagnevideo.mp4\"><\/video><\/figure>\n\n\n\n<p>Textielretailer <strong>Zeeman<\/strong> pakt uit met een opvallende nieuwe stunt: na eerdere lanceringen van een trouwjurk en parfum brengt het bedrijf nu een hanger met een (synthetische) diamant op de markt voor 29,99\u00a0euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Diamanten voor iedereen&#8221;<\/h2>\n\n\n\n<p>Volgens Zeeman zijn &#8220;diamanten niet langer alleen <em>for ever<\/em>, maar ook <em>for everyone<\/em>&#8220;. De Nederlandse keten wil de diamantwereld openbreken (en daarbij natuurlijk veel aandacht krijgen) met de lancering van een eigen diamant. Vanaf 4&nbsp;september is het sieraad exclusief verkrijgbaar via zeeman.com.<\/p>\n\n\n\n<p>De hanger bevat een briljant geslepen diamant van 0,10\u00a0tot 0,12\u00a0karaat (zuiverheid VS2, kleur D-F), gezet in 925\u00a0sterling zilver met een rodiumlaag. Toch is het niet zomaar een diamant: het gaat om een laboratoriumdiamant. Synthetische diamanten zijn chemisch en fysiek identiek aan natuurlijke diamanten, maar missen hun zeldzaamheid. Nochtans worden ze volgens Zeeman vaak tegen hoge prijzen verkocht, in stand gehouden door het beeld van de exclusieve edelsteen.<\/p>\n\n\n\n<p>De diamantsector is uiteraard niet blij met de actie. Antwerp World Diamond Center reageert dat de lage prijs voor de steen weinig verrassend is, aangezien een dergelijke laboratoriumdiamant in de groothandel maar 10&nbsp;\u00e0&nbsp;15&nbsp;euro kost. De organisatie benadrukt het verschil met natuurlijke diamanten: &#8220;Ze dienen een ander publiek, en dat bevestigt de Zeeman-lancering alleen maar&#8221;, aldus de Antwerpse diamantairs.<\/p>\n\n\n\n<p><em>(Dit artikel werd op 3&nbsp;september bijgewerkt met een reactie van het AWDC).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Textielretailer Zeeman pakt uit met een opvallende nieuwe stunt: na eerdere lanceringen van een trouwjurk en parfum brengt het bedrijf nu een hanger met een (synthetische) diamant op de markt voor 29,99 euro.<\/p>\n","protected":false},"author":5,"featured_media":126980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[270],"topic":[488],"region":[324],"class_list":["post-126977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zeeman","topic-marketing","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeeman stunt met diamant voor 29,99&nbsp;euro - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Textielretailer Zeeman pakt uit met een opvallende stunt: een hanger met een (synthetische) diamant voor 29,99 euro op de markt.\" \/>\n<meta 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