{"id":12712,"date":"2016-03-24T09:21:23","date_gmt":"2016-03-24T09:21:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/dille-kamille-debarque-en-wallonie\/"},"modified":"2016-03-24T09:21:23","modified_gmt":"2016-03-24T09:21:23","slug":"dille-kamille-debarque-en-wallonie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/dille-kamille-debarque-en-wallonie\/","title":{"rendered":"Dille &amp; Kamille trekt naar Walloni\u00eb"},"content":{"rendered":"<p>Keuken- en kookwinkel <strong>Dille &amp; Kamille <\/strong>opent dit jaar een eerste vestiging in Walloni\u00eb: de tiende Belgische winkel komt in Luik. De keten van de familie Kamerling zweert bij een langzame, maar gestage groei van twee \u00e0 drie winkels op jaarbasis.<\/p>\n<p><!--break--><\/p>\n<h2>Ook extra winkel in Brussel<\/h2>\n<p>Vorig jaar opende Dille &amp; Kamille drie nieuwe winkels: in Leuven, Groningen en Maastricht. Voor 2016 staan er twee nieuwe openingen gepland: naast Luik krijgt Brussel een tweede vestiging. In een interview met zakenblad Trends vertelt algemeen directeur Hans Geels dat &#8216;snel groeien geen prioriteit&#8217; is voor Dille &amp; Kamille: \u201cWe investeren graag zonder veel te lenen. We mikken op twee tot drie nieuwe winkels per jaar. We verbouwen ook winkels. Zo willen we in 2017 de vernieuwde Antwerpse winkel klaar hebben.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Aan ambitie nochtans geen gebrek: behalve Walloni\u00eb en de Belgische kust \u2011 \u201cWe twijfelen over de juiste stad aan de kust\u201d \u2011 staan ook steden als Rijsel, Straatsburg, Luxemburg en later ook Duitsland op het verlanglijstje. \u201cDat we niet sneller groeien, hangt ook samen met de reflex eerst goed in te schatten of en waarom een winkel al dan niet aanslaat. We willen aandachtig aan ons concept schaven. Daarom werken we ook weinig met franchisewinkels.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Keukenbalie wordt hart van de winkel<\/h2>\n<p>Dille &amp; Kamille ziet ook brood in horeca. In de nieuwe winkels \u2011 ook die van Luik dus \u2011 zal een keukenbalie het hart van de winkel vormen. Daarmee wil de keten de basis leggen voor de uitbouw van horeca-activiteiten. \u201cDat zien we als een versterkende activiteit. Mensen samenbrengen is een van onze pijlers. Het is een manier om ons winkelmerk te ondersteunen, al mag het geen verliespost worden. Tegelijk is het een troef in tijden van e-commerce\u201d, zegt Geels.<\/p>\n<p>\u00a0<\/p>\n<p>Niet dat horeca totaal nieuw zou zijn voor Dille &amp; Kamille: de winkel in Antwerpen bijvoorbeeld beschikte in de jaren 1990 over een eetgelegenheid, maar die verdween door plaatsgebrek. &#8220;Die was zijn tijd ver vooruit&#8221;, zegt Geels daarover. &#8220;Nu loopt een proefproject in Maastricht. We willen uitzoeken welke horecaproducten bij ons passen. We denken aan eenvoudige bio- en streekproducten.<\/p>\n<p>\u00a0<\/p>\n<h2>Succesvolle webshop<\/h2>\n<p>Naast de fysieke verkooppunten heeft Dille &amp; Kamille ook een eigen succesvolle webshop en werkt de keten ook samen met internationale partners in e-commerce. Sinds 2014 ontvangt de groep bijvoorbeeld dankzij een Franse webshop bestellingen tot diep in Frankrijk.<\/p>\n<p>\u00a0<\/p>\n<p>Dille &amp; Kamille realiseerde vorig jaar een omzet van ruim 20 miljoen euro, maar exacte winst- en omzetcijfers geeft het bedrijf niet. &#8220;We gaan jaarlijks voor een organische omzetgroei van 5%&#8221;, aldus nog directeur Hans Geels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keuken- en kookwinkel Dille &amp; Kamille opent dit jaar een eerste vestiging in Walloni\u00eb: de tiende Belgische winkel komt in Luik. De keten van de familie Kamerling zweert bij een langzame, maar gestage groei van twee \u00e0 drie winkels op jaarbasis. Ook extra winkel in Brussel Vorig jaar opende Dille &amp; Kamille drie nieuwe winkels: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dille &amp; Kamille trekt naar Walloni\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/dille-kamille-debarque-en-wallonie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dille &amp; Kamille trekt naar Walloni\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Keuken- en kookwinkel Dille &amp; Kamille opent dit jaar een eerste vestiging in Walloni\u00eb: de tiende Belgische winkel komt in Luik. 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