{"id":127179,"date":"2025-09-03T17:11:27","date_gmt":"2025-09-03T15:11:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127179"},"modified":"2025-09-04T15:02:48","modified_gmt":"2025-09-04T13:02:48","slug":"waarom-amazon-nu-ook-tweedehands-koopjesdagen-organiseert","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-amazon-nu-ook-tweedehands-koopjesdagen-organiseert\/","title":{"rendered":"Waarom Amazon nu ook tweedehandse koopjesdagen organiseert"},"content":{"rendered":"\n

Amazon<\/strong> lanceert deze week voor het eerst de Second Chance Deal Days, een promotiecampagne rond tweedehands producten. Van 3 tot en met 9 september krijgen klanten in Europa tot 50% korting op artikelen die ooit zijn geretourneerd bij de retailer.<\/p>\n\n\n\n

Van retour naar hergebruik<\/h2>\n\n\n\n

Amazon verkoopt al een tijdje tweedehands, maar wil daar nu grotere ruchtbaarheid aan geven. Het gaat om producten die zijn teruggestuurd, gecontroleerd, getest en indien nodig hersteld door Amazon zelf of door partners. Het aanbod omvat meer dan zestig miljoen producten in categorie\u00ebn van elektronica en gaming tot keukenapparatuur, fitness en speelgoed. <\/p>\n\n\n\n

De marktplaats wil zo inspelen op de groeiende groep tweedehandsshoppers, zowel uit prijs- als duurzaamheidsoverwegingen. Uit onderzoek dat Amazon zelf liet uitvoeren, blijkt dat twee derde van de Europeanen al tweedehands koopt, gedreven door de hoge kosten van levensonderhoud (34%), milieuoverwegingen (30%) en gemak (29%).<\/p>\n\n\n\n

Korting als argument<\/h2>\n\n\n\n

“We zien dat klanten, zodra ze de waarde en kwaliteit van deze producten ervaren, zelfverzekerde tweedehandskopers worden. Ze besparen geld en helpen tegelijk de levenscyclus van producten te verlengen”, zegt hoofd Retours Sam Littlejohn van Amazon Europe. Volgens de retailer spaarden klanten in Europa vorig jaar samen ruim 350 miljoen euro uit door tweedehands te kopen.<\/p>\n\n\n\n

Amazon zegt tegelijk het aantal retourzendingen te willen verlagen met betere productinformatie, klantrecensies en technologische hulpmiddelen zoals AI-gestuurde maattabellen en toegevoegde realiteit. Vandaag lanceerde het bedrijf een visuele zoekfunctie<\/a>, waarbij Amerikaanse gebruikers een foto kunnen opladen en een tool meteen identificeert om welk product in het aanbod het gaat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon lanceert deze week voor het eerst de Second Chance Deal Days, een promotiecampagne rond tweedehands producten. Van 3 tot en met 9 september krijgen klanten in Europa tot 50% korting op artikelen die ooit zijn geretourneerd bij de retailer.<\/p>\n","protected":false},"author":5,"featured_media":17531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[94],"people":[],"extra":[43],"company":[206],"topic":[198,488],"region":[91],"class_list":["post-127179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-tweedehands","extra-plus","company-amazon","topic-e-commerce","topic-marketing","region-europa"],"acf":[],"yoast_head":"\nWaarom Amazon nu ook tweedehandse koopjesdagen organiseert - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lanceert deze week voor het eerst de Second Chance Deal Days, een promotiecampagne rond 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