{"id":127199,"date":"2025-09-04T09:41:04","date_gmt":"2025-09-04T07:41:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127199"},"modified":"2025-09-04T15:04:39","modified_gmt":"2025-09-04T13:04:39","slug":"unilever-zet-middelmatige-kwart-van-alle-topmanagers-aan-de-deur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-zet-middelmatige-kwart-van-alle-topmanagers-aan-de-deur\/","title":{"rendered":"Unilever zet &#8220;middelmatige&#8221; kwart van alle topmanagers aan de deur"},"content":{"rendered":"\n<p>Topman Fernando Fernandez ziet &#8220;haarden van middelmatigheid&#8221; bij <strong>Unilever<\/strong>, en daar treedt de CEO nu hard tegen op. De merkfabrikant vervangt dit jaar ongeveer een kwart van zijn tweehonderd topmanagers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Inconsistent gepresteerd&#8221;<\/h2>\n\n\n\n<p>\u201cZijn ze goed genoeg? Staan ze op het niveau dat Unilever verdient?\u201d, sprak Fernandez scherp op de Barclays Global Consumer Staples Conference in Boston. De CEO gaat duidelijk voor de harde lijn en dito communicatie.  Volgens hem moet het leiderschap van Unilever \u201cde maatstaf in de markt\u201d worden.<\/p>\n\n\n\n<p>Fernandez stelde dat Unilever de afgelopen jaren \u201cinconsistent heeft gepresteerd\u201d en dat er \u201chaarden van middelmatigheid\u201d zijn binnen de organisatie. Het concern zou volgens hem ontspoord zijn na de vijandige overnamepoging van <strong>Kraft Heinz<\/strong> in&nbsp;2017. \u201cWe zijn onze focus op volumegroei kwijtgeraakt,\u201d zei hij.<\/p>\n\n\n\n<p>Op anderhalf jaar heeft het bedrijf al 18% van de kantoorbanen geschrapt. Onder zijn voorganger Hein Schumacher lag al een plan op tafel om wereldwijd 7500&nbsp;banen te schrappen tegen&nbsp;2026. Naast de ontslagen wil de topman echter ook nieuw leiderschap aantrekken met een beter verloningssysteem en jong talent sneller laten opklimmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen Europese overnames<\/h2>\n\n\n\n<p>Fernandez zet Unilever ook strategisch op een ander spoor. Zo werkt hij aan de afsplitsing van de ijsdivisie, met merken als Ben &amp; Jerry\u2019s en Magnum, die later dit jaar zelfstandig naar de beurs in Amsterdam moet gaan. Daarnaast benadrukte hij dat Unilever geen overnames zal doen buiten de Verenigde Staten en India. Die landen beschouwt hij als de belangrijkste groeimarkten.<\/p>\n\n\n\n<p>Mede onder druk van activistische aandeelhouders wil de CEO \u201cingrijpende veranderingen\u201d doorvoeren die de prestaties van Unilever weer op koers moeten brengen. \u201cWe weten wat moet veranderen, en we hebben al belangrijke stappen gezet om dat te realiseren ,aldus de topman.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topman Fernando Fernandez ziet &#8220;haarden van middelmatigheid&#8221; bij Unilever, en daar treedt de CEO nu hard tegen op: de merkfabrikant vervangt dit jaar ongeveer een kwart van zijn tweehonderd topmanagers.<\/p>\n","protected":false},"author":5,"featured_media":16551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44,43],"company":[260],"topic":[1222,245],"region":[],"class_list":["post-127199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","extra-plus","company-unilever","topic-herstructurering","topic-personeelsbeleid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever zet &quot;middelmatige&quot; 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