{"id":12754,"date":"2016-03-29T10:32:22","date_gmt":"2016-03-29T10:32:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-open-physical-electronics-stores\/"},"modified":"2016-03-29T10:32:22","modified_gmt":"2016-03-29T10:32:22","slug":"amazon-open-physical-electronics-stores","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-open-physical-electronics-stores\/","title":{"rendered":"Denkt Amazon aan fysieke elektrowinkels?"},"content":{"rendered":"<p>Zou <strong>Amazon<\/strong>, na een heuse fysieke boekenwinkel, nu ook plannen maken voor een fysieke elektrowinkel? De e-commercegigant experimenteert in elk geval al bijna twee jaar met pop-ups in dat genre.<\/p>\n<p><!--break--><\/p>\n<h2>Eigen producten demonstreren<\/h2>\n<p>Field Agent, een Amerikaans winkelonderzoeksbureau, stuurde een van zijn mensen naar de <a href=\"http:\/\/www.twice.com\/news\/retail\/what-amazon-electronics-store-will-look\/60905\" target=\"_blank\" rel=\"noopener\">pop-upwinkel van Amazon<\/a> in de Westfield Centre mall in San Francisco. Hij vond de winkel niet alleen \u201cgoed bevoorraad en georganiseerd\u201d maar was ook \u201conder de indruk\u201d van de demosessies van de draadloze <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wordt-amazon-echo-de-nieuwe-iphone\" target=\"_blank\" rel=\"noopener\">Echo-luidspreker met stemherkenning<\/a>, waar we het hier onlangs nog over hadden.<\/p>\n<p>\u00a0<\/p>\n<p>In de pop-up biedt Amazon zijn volledige gamma van eigen elektronica aan, met behalve de Echo ook de Fire-tablets en de Fire TV-gateway. Het aanbod wordt aangevuld met accessoires van andere fabrikanten (zoals hoofdtelefoons en Bluetooth-luidsprekers van Bose). Als aardigheidje voor de fans zijn er ook Amazon-sweaters te koop.<\/p>\n<p>\u00a0<\/p>\n<p>De e-tailer experimenteert al langer met pop-upwinkels. Eerder verschenen er bijvoorbeeld <a href=\"http:\/\/www.fastcompany.com\/3037123\/fast-feed\/amazon-will-open-two-pop-up-stores-in-california-next-week\" target=\"_blank\" rel=\"noopener\">al tijdelijke (demo)winkels in San Francisco, Sacramento<\/a> (foto), New York, Tel Aviv en Berlijn. Of Amazon echt de opening van fysieke elektrowinkels overweegt (naar het voorbeeld van zijn <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/tweede-vestiging-amazon-books-de-steigers\" target=\"_blank\" rel=\"noopener\">boekenwinkels in Seattle en San Diego<\/a>) en dat idee nu aftoetst bij het grote publiek, dan wel of Amazon enkel zijn elektronicagamma onder de aandacht wil brengen van potentieel ge\u00efnteresseerden, is en blijft een goed bewaard geheim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zou Amazon, na een heuse fysieke boekenwinkel, nu ook plannen maken voor een fysieke elektrowinkel? De e-commercegigant experimenteert in elk geval al bijna twee jaar met pop-ups in dat genre. Eigen producten demonstreren Field Agent, een Amerikaans winkelonderzoeksbureau, stuurde een van zijn mensen naar de pop-upwinkel van Amazon in de Westfield Centre mall in San [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Denkt Amazon aan fysieke elektrowinkels? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-open-physical-electronics-stores\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denkt Amazon aan fysieke elektrowinkels? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zou Amazon, na een heuse fysieke boekenwinkel, nu ook plannen maken voor een fysieke elektrowinkel? De e-commercegigant experimenteert in elk geval al bijna twee jaar met pop-ups in dat genre. 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