{"id":127564,"date":"2025-09-05T14:49:41","date_gmt":"2025-09-05T12:49:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127564"},"modified":"2025-09-05T16:48:09","modified_gmt":"2025-09-05T14:48:09","slug":"e-bikemerk-cowboy-publiceert-bloedrode-cijfers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/e-bikemerk-cowboy-publiceert-bloedrode-cijfers\/","title":{"rendered":"E-bikemerk Cowboy publiceert bloedrode cijfers"},"content":{"rendered":"\n

Een omzet in vrije val, oplopende verliescijfers en een uit de hand lopende schuldenlast: het jaarverslag van fietsfabrikant Cowboy<\/strong> kleurt bloedrood. Een deal met de Franse groep Rebirth<\/strong> als potenti\u00eble redder is nog niet rond.<\/p>\n\n\n\n

Onhoudbare situatie<\/h2>\n\n\n\n

De Belgische fabrikant van \u201cde ultieme geconnecteerde e-bikes\u201d heeft met flink wat vertraging dan toch zijn jaarverslag neergelegd bij de Nationale Bank. Zoals verwacht is het geen opbeurende lectuur: de omzet daalde met 30% naar 21,7 miljoen euro, terwijl die in 2022 nog meer dan 40 miljoen euro bedroeg. Het verlies liep op van 19,4 naar 21,2 miljoen euro: daarmee maakt Cowboy dus evenveel verlies als het omzet draait. Sinds de oprichting in 2017 bedragen de gecumuleerde verliezen al meer dan 123 miljoen euro. Het eigen vermogen staat intussen 43 miljoen euro in het rood, de schuldenlast liep op naar 56 miljoen euro.<\/p>\n\n\n\n

Dat die situatie onhoudbaar is, hoeft geen betoog. Als er niet snel vers geld wordt gevonden, zal Cowboy niet langer aan zijn financi\u00eble verplichtingen kunnen voldoen, besluit het rapport. Half augustus meldde het bedrijf nochtans in een persbericht dat het een kortetermijnfinanciering had veiliggesteld om de bedrijfsvoering en productie in stand te houden. Tegelijk maakte Cowboy gewag van een overeenkomst met een nieuwe financi\u00eble partner<\/a>, Rebirth Group Holding.<\/p>\n\n\n\n

Dat is een sterke speler op het gebied van elektrische mobiliteit in Frankrijk en een aantal andere Europese landen, met merken als Coleen, Lejeune, Matra en Solex. Details over die overeenkomst gaf Cowboy echter niet. Mogelijk zit er een overname aan te komen die het merk van de ondergang kan redden, maar tot op vandaag is die deal nog niet rond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Een omzet in vrije val, oplopende verliescijfers en een uit de hand lopende schuldenlast: het jaarverslag van fietsfabrikant Cowboy kleurt bloedrood. 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