{"id":12769,"date":"2016-03-30T14:41:44","date_gmt":"2016-03-30T14:41:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail\/"},"modified":"2016-03-30T14:41:44","modified_gmt":"2016-03-30T14:41:44","slug":"nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail\/","title":{"rendered":"Nieuw: RetailDetail Food slaat brug tussen vakblad en direct mail"},"content":{"rendered":"

RetailDetail lanceert een nieuwe publicatie: RetailDetail Food, een tweewekelijkse inspiratiekrant op maat van supermarktondernemers. Het eerste nummer is pas verschenen en staat ook online.\u00a0<\/p>\n

<\/p>\n

Gepersonaliseerd vakblad<\/h2>\n

Uniek aan dit vakblad is de gedeeltelijk gepersonaliseerde inhoud. Verschillende lezersgroepen krijgen content op maat te lezen: een technisch hoogstandje dat mogelijk wordt gemaakt door een exclusief partnerschap met Symeta, de specialist in gepersonaliseerde printcommunicatie. RetailDetail Food slaat zo als eerste de brug tussen vakblad en direct mail.\u00a0<\/p>\n

\n\u201cOp deze primeur ben ik erg trots\u201d, zegt uitgever Jorg Snoeck. \u201cDe toekomst van communicatie is persoonlijk. Adverteerders die exclusieve afspraken maken met specifieke retailers, zullen hierover ook gericht kunnen communiceren.\u201d \u00a0<\/p>\n

\u00a0<\/p>\n

Dicht bij de lezer<\/h2>\n

\u201cEen vakbad kan niet dicht genoeg bij zijn lezers staan,\u201d stelt hoofdredacteur Stefan Van Rompaey. \u201cWe brengen informatie van en voor foodretailers, gevoed door een panel van ge\u00ebngageerde winkeliers. Op die manier staat RetailDetail Food garant voor relevante en onderscheidende content.\u201d \u00a0<\/p>\n

\nRetailDetail Food wordt gedrukt in tabloidformaat en zal tweewekelijks verschijnen, uitgezonderd tijdens vakantieperiodes. In 2016 verschijnen er nog 11 nummers. Ook online zal RetailDetail Food een verlengstuk krijgen met een e-newsletter en personaliseerbare content. \u00a0<\/p>\n

\u00a0<\/p>\n

\nLees hier het eerste nummer van RetailDetail Food<\/a> online.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

RetailDetail lanceert een nieuwe publicatie: RetailDetail Food, een tweewekelijkse inspiratiekrant op maat van supermarktondernemers. Het eerste nummer is pas verschenen en staat ook online.\u00a0 Gepersonaliseerd vakblad Uniek aan dit vakblad is de gedeeltelijk gepersonaliseerde inhoud. Verschillende lezersgroepen krijgen content op maat te lezen: een technisch hoogstandje dat mogelijk wordt gemaakt door een exclusief partnerschap met […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nNieuw: RetailDetail Food slaat brug tussen vakblad en direct mail - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/nouveau-retaildetail-food-fait-le-lien-entre-la-revue-specialisee-et-le-direct-mail\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nieuw: RetailDetail Food slaat brug tussen vakblad en direct mail - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"RetailDetail lanceert een nieuwe publicatie: RetailDetail Food, een tweewekelijkse inspiratiekrant op maat van supermarktondernemers. 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