{"id":12783,"date":"2016-03-31T12:31:54","date_gmt":"2016-03-31T12:31:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/mobistar-entame-sa-conversion-en-orange\/"},"modified":"2016-03-31T12:31:54","modified_gmt":"2016-03-31T12:31:54","slug":"mobistar-entame-sa-conversion-en-orange","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/mobistar-entame-sa-conversion-en-orange\/","title":{"rendered":"Mobistar start rebranding tot Orange"},"content":{"rendered":"<p><strong>Mobistar <\/strong>zal vanaf 9 mei 2016 de merknaam <strong>Orange <\/strong>overnemen. Nog deze maand start de \u2018rebranding\u2019 van de Mobistar-verkooppunten.<\/p>\n<p><!--break--><\/p>\n<h2>Mobistar verdwijnt, Orange verschijnt<\/h2>\n<p>In februari maakte Mobistar bekend dat het zichzelf <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mobistar-wordt-omgedoopt-tot-orange\" target=\"_blank\" rel=\"noopener\">dit jaar zou omdopen tot Orange<\/a>, de naam van het Franse moederbedrijf. Die naamsverandering moet de strategische groei van de operator ondersteunen en zijn positie op de Belgische markt versterken.<\/p>\n<p>\u00a0<\/p>\n<p>Nu meldt het bedrijf, dat dit jaar zijn twintigste verjaardag viert, dat de naamsverandering bij de klanten wordt ge\u00efntroduceerd vanaf 9 mei: \u201cSinds de aankondiging van de naamwijziging naar Orange is het voorbereidend werk van start gegaan. Alle departementen binnen het bedrijf zijn gemobiliseerd om de introductie van het merk Orange voor de klanten te kunnen realiseren en dat vanaf 9 mei 2016.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Binnenkort start een communicatiecampagne, terwijl de rebranding van de huidige Mobistar Centers (154, volgens de website) tot Orange-winkels al in de loop van de maand april zal beginnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobistar zal vanaf 9 mei 2016 de merknaam Orange overnemen. Nog deze maand start de \u2018rebranding\u2019 van de Mobistar-verkooppunten. Mobistar verdwijnt, Orange verschijnt In februari maakte Mobistar bekend dat het zichzelf dit jaar zou omdopen tot Orange, de naam van het Franse moederbedrijf. Die naamsverandering moet de strategische groei van de operator ondersteunen en zijn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobistar start rebranding tot Orange - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/mobistar-entame-sa-conversion-en-orange\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobistar start rebranding tot Orange - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Mobistar zal vanaf 9 mei 2016 de merknaam Orange overnemen. 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