{"id":12798,"date":"2016-04-01T12:31:38","date_gmt":"2016-04-01T12:31:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/investors-give-another-20-million-euro-home24\/"},"modified":"2016-04-01T12:31:38","modified_gmt":"2016-04-01T12:31:38","slug":"investors-give-another-20-million-euro-home24","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/investors-give-another-20-million-euro-home24\/","title":{"rendered":"Investeerders pompen nog eens 20 miljoen euro in Home24"},"content":{"rendered":"<p>Rocket Internet, Kinnevik en Holtzbrinck Ventures steken opnieuw 20 miljoen euro in de online meubelverkoper <strong>Home24<\/strong>. Daarnaast wordt de huidige CEO Domenico Cipolla vervangen door twee andere personen.<\/p>\n<p><!--break--><\/p>\n<h2>Meer terugkerende klanten nodig<\/h2>\n<p>Marc Appelhoff en Christoph Cordes krijgen voortaan de leiding over de online retailer. Zij stonden eerder al aan het roer van Fashion For Home, tot dat bedrijf werd overgenomen door Home24. Ze krijgen nu dus de touwtjes in handen bij\u00a0hun nieuwe moederbedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe investeringen zullen gebruikt worden <a href=\"http:\/\/uk.reuters.com\/article\/uk-rocket-internet-home-idUKKCN0WX0TU\" target=\"_blank\" rel=\"noopener\">om het verliesmakende bedrijf recht te trekken<\/a>, om zo eindelijk winst te maken. In 2015 had Home24 een omzet van ongeveer 250 miljoen euro en een miljoen actieve klanten, maar toch moest het rode cijfers in de boeken schrijven. De aandeelhouders zijn nu op zoek naar een manier om meer terugkerende klanten te krijgen, want momenteel zijn er te veel kosten verbonden aan het aantrekken van nieuwe klanten en die drukken flink op de resultaten. Bovendien zou Home24 te maken hebben met heel veel klachten over de klantenservice.<\/p>\n<p>\u00a0<\/p>\n<p>Home24 werd in 2009 opgericht en is momenteel te vinden in meerdere Europese landen en in Brazili\u00eb. Het is \u00e9\u00e9n van de belangrijkste bedrijven uit de stal van Rocket Internet en de voorbije jaren wist het al 120 miljoen euro aan investeringen op te halen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rocket Internet, Kinnevik en Holtzbrinck Ventures steken opnieuw 20 miljoen euro in de online meubelverkoper Home24. Daarnaast wordt de huidige CEO Domenico Cipolla vervangen door twee andere personen. Meer terugkerende klanten nodig Marc Appelhoff en Christoph Cordes krijgen voortaan de leiding over de online retailer. Zij stonden eerder al aan het roer van Fashion For [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investeerders pompen nog eens 20 miljoen euro in Home24 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/investors-give-another-20-million-euro-home24\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investeerders pompen nog eens 20 miljoen euro in Home24 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Rocket Internet, Kinnevik en Holtzbrinck Ventures steken opnieuw 20 miljoen euro in de online meubelverkoper Home24. 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