{"id":127990,"date":"2025-09-11T06:00:00","date_gmt":"2025-09-11T04:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=127990"},"modified":"2025-09-11T18:05:43","modified_gmt":"2025-09-11T16:05:43","slug":"hoe-carrefour-het-aanbod-huismerken-verder-uitbouwt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-carrefour-het-aanbod-huismerken-verder-uitbouwt\/","title":{"rendered":"Hoe Carrefour het aanbod huismerken verder uitbouwt"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127995\" data-id=\"127995\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4367-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4367-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4367-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4367-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4367-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-128003\" data-id=\"128003\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4376-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4376-768x1024.jpg 768w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4360-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4360-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4360-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-127997\" data-id=\"127997\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4372-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-128001\" data-id=\"128001\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/IMG_4373-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Terwijl <strong>Carrefour<\/strong> in Belgi\u00eb vasthoudt aan het eersteprijsmerk Simpl om zijn prijsimago kracht bij te zetten, investeert de retailer ook verder in het mainstream en premium aanbod onder huismerk, met enkele opmerkelijke lanceringen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simpl blijft belangrijk<\/h2>\n\n\n\n<p>Bijna \u00e9\u00e9n op de twee producten die aan de kassa\u2019s bij Carrefour Belgi\u00eb gescand worden, is een huismerk. In waarde vertegenwoordigen huismerken 44% van de omzet, vertelt directeur huismerken Karim El Yahtiti aan RetailDetail op het Carrefour Salon, waar de retailer deze week zijn eindejaarsinitiatieven toonde aan alle winkelverantwoordelijken. \u201cWe willen dat aandeel nog met enkele procentpunten doen stijgen\u201d, zegt hij, zonder zich evenwel vast te pinnen op een concrete doelstelling.<\/p>\n\n\n\n<p>Eerste vaststelling: terwijl verschillende retailers (waaronder Albert Heijn, Colruyt en Delhaize) <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/analyse-waarom-witte-producten-falen-in-de-strijd-tegen-harddisounters\/\">hun eersteprijslijnen of \u201cwitte producten\u201d afbouwen<\/a> ten voordele van scherp geprijsde \u201cmainstream\u201d huismerkreferenties, houdt Carrefour vast aan het budgetmerk Simpl, dat nu 400&nbsp;referenties telt. Dat merk speelt een te belangrijke rol in het streven van de retailer om de prijsperceptie te verbeteren, en al zeker nu de opmerkelijke nieuwe mascotte de \u201cPrijsbijter\u201d de hoofdrol speelt <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/prijsbijter-knabbelt-aan-de-prijzen-bij-carrefour\/\">in de nieuwe prijscampagne<\/a> dit najaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veeleisende lastenboeken<\/h2>\n\n\n\n<p>In het assortiment onder het huismerk Carrefour, goed voor bijna 9000&nbsp;referenties, vernieuwt de keten elk jaar ongeveer&nbsp;20% van het aanbod. \u201cWe moderniseren waar nodig, we zetten proefpanels in, we verbeteren de recepten in lijn met onze Act for Food strategie: gezondere samenstelling, minder suiker en zout, aandacht voor glutenvrij, veggie\u2026 Onze lastenboeken zijn zeer veeleisend!\u201d<\/p>\n\n\n\n<p>Dat de retailer de foodtrends op de voet volgt, blijkt onder andere uit de lancering van bijkomende referenties in de categorie instantnoedels \u2013 enorm in trek bij jongere generaties \u2013 en van een gamma prote\u00efnerijke producten, waarmee Carrefour niet enkel sporters wil bereiken, maar ook minder voor de hand liggende doelgroepen als senioren. Ook zij hebben immers nood aan voldoende eiwitinname.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cDezelfde kwaliteit, de helft van de prijs\u201d<\/h2>\n\n\n\n<p>Intussen verschenen ook de biologische producten van e-commercespeler Greenweez \u2013 een dochter van Carrefour \u2013 in de winkelrekken en wordt het aanbod plantaardige vlees- en zuivelalternatieven fors uitgebreid. Een opvallende lancering is die van een gamma zuigelingen- en opvolgmelk in poedervorm, in drie leeftijdscategorie\u00ebn. Ook de categorie schoonheid en verzorging verwelkomt meer referenties, waaronder het Carrefour-merk Nectar Glow.<\/p>\n\n\n\n<p>Het gaat overigens niet enkel om de prijs: ook het premium-huismerk Carrefour S\u00e9lection breidt uit, onder andere met exclusieve vleeswaren als Iberico, Culatta, Wagyu of truffelsalami. \u201cClean label\u201d &#8211; dus zonder nitrietzout, enkel met zeezout. In het eindejaarsgamma verschijnen bereide maaltijden in genereuze porties, voorgebakken kroketten voor de airfryer en verschillende \u201cpick &amp; mix\u201d-concepten, onder andere in de aperitiefcategorie die afgelopen jaar met&nbsp;30% groeide. In de bakkerij is er zuurdesembrood.<\/p>\n\n\n\n<p>Tot slot loopt de retailer ook warm voor een grote activatie van eind september tot eind oktober: het is namelijk 25&nbsp;jaar geleden dat Carrefour naar Belgi\u00eb kwam, en dat wordt gevierd. Meer details daarover volgen snel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl Carrefour in Belgi\u00eb vasthoudt aan het eersteprijsmerk Simpl om zijn prijsimago kracht bij te zetten, investeert de retailer ook verder in het mainstream en premium aanbod onder huismerk, met enkele opmerkelijke lanceringen.<\/p>\n","protected":false},"author":3,"featured_media":127995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[87],"topic":[557,488],"region":[90],"class_list":["post-127990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-carrefour","topic-huismerken","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized 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