{"id":128032,"date":"2025-09-11T10:39:15","date_gmt":"2025-09-11T08:39:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128032"},"modified":"2025-09-11T10:39:34","modified_gmt":"2025-09-11T08:39:34","slug":"de-bijenkorf-wijzigt-duurzaamheidsclaims-na-tik-op-de-vingers-door-acm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/de-bijenkorf-wijzigt-duurzaamheidsclaims-na-tik-op-de-vingers-door-acm\/","title":{"rendered":"De Bijenkorf wijzigt duurzaamheidsclaims na tik op de vingers door ACM"},"content":{"rendered":"\n

De Bijenkorf <\/strong>heeft de duurzaamheidsclaims op zijn website “verduidelijkt”, zegt de winkelketen na een waarschuwing van de Autoriteit Consument & Markt (ACM).<\/p>\n\n\n\n

Onduidelijke claims<\/h2>\n\n\n\n

“Bij een aantal producten waarbij de term \u2018duurzaam\u2019 werd gebruikt, was niet of niet direct voldoende duidelijk om welk concreet duurzaamheidsaspect het ging en wat het effect van dat aspect was”, schrijft de retailer in een persbericht. De ACM vond een aantal van de claims van De Bijenkorf te vaag: zo werden aanduidingen als \u2018duurzamere jurken\u2019 vervangen door bijvoorbeeld \u2018jurken gemaakt van biologisch katoen\u2019.<\/p>\n\n\n\n

\u201cWij juichen het toe als bedrijven communiceren over hun duurzaamheidsinspanningen. Ze moeten wel duidelijk zijn over de inhoud van de duurzaamheidsclaims en deze goed onderbouwen, zodat consumenten duurzamere keuzes kunnen maken. Vandaar dat wij bedrijven als de Bijenkorf aanspreken op het gebruik van vage en algemene claims. Consumenten hebben alleen houvast aan claims die kloppen en die ze begrijpen\u201d, klinkt het dan weer aan de kant van de ACM.<\/p>\n\n\n\n

Ter herinnering geeft de Autoriteit ook nog eens zijn vijf vuistregels voor juiste communicatie over duurzaamheid:<\/p>\n\n\n\n

    \n

  1. Gebruik juiste, duidelijke, specifieke en volledige duurzaamheidsclaims<\/p><\/li>\n\n\n\n

  2. Onderbouw uw duurzaamheidsclaims met feiten en houd ze actueel<\/p><\/li>\n\n\n\n

  3. Maak eerlijke vergelijkingen met andere producten of concurrenten<\/p><\/li>\n\n\n\n

  4. Beschrijf toekomstige duurzaamheidsambities concreet en meetbaar<\/p><\/li>\n\n\n\n

  5. Zorg dat visuele claims en keurmerken behulpzaam zijn voor consumenten en niet verwarrend<\/p><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    De Bijenkorf heeft de duurzaamheidsclaims op zijn website \u201cverduidelijkt\u201d, zegt de winkelketen na een waarschuwing van de Autoriteit Consument & Markt.<\/p>\n","protected":false},"author":4,"featured_media":85077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[728],"topic":[273],"region":[113],"class_list":["post-128032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-bijenkorf","topic-duurzaamheid","region-nederland"],"acf":[],"yoast_head":"\nDe Bijenkorf wijzigt duurzaamheidsclaims na tik op de vingers door ACM - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Bijenkorf heeft de duurzaamheidsclaims op zijn website "verduidelijkt", zegt de winkelketen na een 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