{"id":128172,"date":"2025-09-12T09:34:05","date_gmt":"2025-09-12T07:34:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128172"},"modified":"2025-09-12T10:42:30","modified_gmt":"2025-09-12T08:42:30","slug":"hellofresh-lanceert-maaltijdenmerk-factor-op-de-franstalige-markt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hellofresh-lanceert-maaltijdenmerk-factor-op-de-franstalige-markt\/","title":{"rendered":"HelloFresh lanceert maaltijdenmerk Factor op de Franstalige markt"},"content":{"rendered":"\n<p>Goed twee jaar na de start in Vlaanderen lanceert <strong>HelloFresh<\/strong> zijn merk van kant-en-klare maaltijden <strong>Factor<\/strong> nu ook in Brussel en Walloni\u00eb. \u201cDe verkopen in Vlaanderen zijn beter dan verhoopt\u201d, zegt het bedrijf, dat verder wil doorgroeien in Europa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Positieve tests<\/h2>\n\n\n\n<p>HelloFresh kocht de Amerikaanse maaltijdenproducent Factor in&nbsp;2020 en lanceerde het merk in&nbsp;2023 in Europa. De <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hellofresh-lanceert-kant-en-klare-maaltijden-factor-in-nederland-en-vlaanderen\/\">primeur was voor de Nederlandse en Vlaamse markt<\/a>, om logistieke redenen: de verse maaltijden worden in Nederland bereid. Intussen is Factor aanwezig in vijf Europese landen: naast Belgi\u00eb en Nederland ook Denemarken, Duitsland en Zweden. Met de stap naar Brussel en Walloni\u00eb bedient het merk voor het eerst een Franstalige markt.<\/p>\n\n\n\n<p>\u201cDe <a href=\"https:\/\/www.lecho.be\/entreprises\/alimentation-boisson\/factor-hellofresh-lance-ses-plats-prepares-a-bruxelles-et-en-wallonie\/10623760.html\">verkopen in Vlaanderen zijn beter dan verhoopt<\/a>\u201d, zegt marketingdirecteur Simon Singharaj van Factor Europe aan zakenkrant L\u2019Echo. Ook de eerste tests in Brussel en Walloni\u00eb, uitgevoerd in juli, bleken positief. Sinds vorige week is de uitrol een feit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marktleider worden<\/h2>\n\n\n\n<p>Factor biedt klanten elke week de keuze uit achttien recepten, waaronder verschillende vegetarische en veganistische, naast opties als eiwitrijk, caloriebewust of keto. De gemiddelde prijs per portie ligt rond de tien euro, maar klanten kunnen opteren voor een goedkopere flexibele abonnementsformule.<\/p>\n\n\n\n<p>Terwijl de totale omzet van HelloFresh daalt, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/groei-bereide-maaltijden-blijft-achter-bij-hellofresh\/\">groeide Factor in het eerste halfjaar met&nbsp;3,6%<\/a> naar 1,05&nbsp;miljard euro. Het merk wil de Europese expansie verderzetten om er marktleider te worden in bereide maaltijden. Wanneer het merk een volgende markt aanpakt, kan Singharaj echter niet zeggen: \u201cEr liggen verschillende opties op tafel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goed twee jaar na de start in Vlaanderen lanceert HelloFresh zijn merk van kant-en-klare maaltijden Factor nu ook in Brussel en Walloni\u00eb. \u201cDe verkopen in Vlaanderen zijn beter dan verhoopt\u201d, zegt het bedrijf, dat verder wil doorgroeien in Europa.<\/p>\n","protected":false},"author":3,"featured_media":125331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[254],"topic":[197],"region":[90],"class_list":["post-128172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-hellofresh","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloFresh lanceert maaltijdenmerk Factor op de Franstalige markt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Goed twee jaar na de start in Vlaanderen lanceert HelloFresh zijn merk van kant-en-klare maaltijden Factor nu ook in Brussel en 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