{"id":128354,"date":"2025-09-15T15:49:42","date_gmt":"2025-09-15T13:49:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128354"},"modified":"2025-09-15T16:39:54","modified_gmt":"2025-09-15T14:39:54","slug":"auchan-herstructureert-organisatie-rond-leefzones","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/auchan-herstructureert-organisatie-rond-leefzones\/","title":{"rendered":"Auchan herstructureert organisatie rond &#8220;leefzones&#8221;"},"content":{"rendered":"\n<p>Bij <strong>Auchan<\/strong> zijn er voortaan geen vijf&nbsp;regio&#8217;s meer, maar 52: de Franse supermarktgroep herverdeelt zijn organisatiestructuur in &#8220;leefzones&#8221; in plaats van de traditionele geografische afbakeningen. Zo zouden autonomere en rendabelere gebieden ontstaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logische zones<\/h2>\n\n\n\n<p>Auchan Frankrijk voert vandaag een nieuwe organisatiestructuur in: 52&nbsp;zogenoemde &#8220;zones de vie&#8221; vervangen de traditionele indeling in vijf regio\u2019s. In totaal vallen 538&nbsp;winkels (hypermarkten, supermarkten en afhaalpunten) voortaan onder vier grote regio\u2019s, met elk meerdere zones.<\/p>\n\n\n\n<p>\u201cWe stappen in een wereld die horizontaler en minder verticaal is. Een leefzone brengt Auchan-winkels samen, maar ook <em>drives<\/em>, binnen eenzelfde <a href=\"https:\/\/www.lsa-conso.fr\/auchan-lance-une-nouvelle-organisation-autour-de-52-zones-de-vie,462186\">gebied dat logisch is vanuit consumptie, mobiliteit en arbeidsmarkt<\/a>&#8220;, legt topman Guillaume Darrasse uit aan LSA. Het model werd sinds begin dit jaar getest in de omgeving van Bordeaux, waar twee hypermarkten en veertien supermarkten samen een testzone vormden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Samenwerking of besparing?<\/h2>\n\n\n\n<p>Elke zone krijgt een eigen leider en comit\u00e9, dat de ondersteunende diensten (zoals personeelszaken) centraliseert. Sommige winkels worden als \u201cplatform\u201d aangeduid: zij nemen de rol op van logistiek- en productiecentrum voor de andere vestigingen in de zone. De reorganisatie moet bovendien de samenwerking tussen ge\u00efntegreerde vestigingen, franchisewinkels en voormalige Casino-winkels bevorderen. Zij kunnen voortaan leveranciers delen, gezamenlijk lokaal communiceren of verse producten onderling verdelen.<\/p>\n\n\n\n<p>Niet iedereen ziet echter voordelen: vakbondsafgevaardigden vrezen dat de gemeenschappelijke ondersteuningsdiensten vooral een manier zijn om personeel weg te snijden. In&nbsp;2024 leed de Franse tak van Auchan een nettoverlies van 296&nbsp;miljoen euro op een omzet van 16,9&nbsp;miljard, dus de retailer zoekt ook naar manieren om de kosten te drukken en de winstgevendheid te verhogen. <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Bij Auchan zijn er voortaan geen vijf regio\u2019s meer, maar 52: de Franse supermarktgroep herverdeelt zijn organisatiestructuur in \u201cleefzones\u201d in plaats van de traditionele geografische afbakeningen. Zo zouden autonomere en rendabelere gebieden ontstaan.<\/p>\n","protected":false},"author":5,"featured_media":80253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[719],"topic":[1222],"region":[89],"class_list":["post-128354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-auchan","topic-herstructurering","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan herstructureert organisatie rond &quot;leefzones&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bij Auchan zijn er voortaan geen vijf maar 52 regio&#039;s: de Franse supermarktgroep 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