{"id":128548,"date":"2025-09-16T14:38:34","date_gmt":"2025-09-16T12:38:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=128548"},"modified":"2025-09-16T16:59:22","modified_gmt":"2025-09-16T14:59:22","slug":"boeren-buren-komt-in-spaanse-handen-van-crowdfarming","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/boeren-buren-komt-in-spaanse-handen-van-crowdfarming\/","title":{"rendered":"Boeren &amp; Buren komt in Spaanse handen van CrowdFarming"},"content":{"rendered":"\n<p>Het Spaanse korteketenplatform <strong>CrowdFarming<\/strong> neemt <strong>La Ruche qui dit Oui<\/strong> over, het moederbedrijf van <strong>Boeren &amp; Buren<\/strong>. Samen bereiken ze meer dan 10.000&nbsp;boeren en anderhalf miljoen consumenten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online omhelst fysiek<\/h2>\n\n\n\n<p>Met de fusie ontstaat volgens de partijen \u201chet grootste rechtstreekse verkoopkanaal van boer tot bord\u201d in Europa. CrowdFarming ontstond vijftien jaar geleden, toen de broers \u00darculo hun sinaasappels rechtstreeks aan de eindconsument gingen verkopen. Het platform breidde sindsdien uit tot een marktplaats waar duizenden Europese boeren hun producten aanbieden.<\/p>\n\n\n\n<p>La Ruche qui dit Oui ontstond dan weer een tiental jaar geleden in Frankrijk en brengt boeren en klanten samen in Buurderijen: fysieke afhaalpunten waar klanten lokaal aanbod kunnen recht van de boer kunnen afnemen. In Frankrijk gaat het om 800&nbsp;verdeelpunten. In Vlaanderen telt Boeren en Buren vandaag een twintigtal Buurderijen, in Nederland zijn er een vijftiental actief. 77% van de verkoopprijs van elk product gaat rechtstreeks naar de boer.<\/p>\n\n\n\n<p>De fusie moet schaalvoordelen en meer zichtbaarheid opleveren. \u201cIn de afgelopen decennia hebben supermarkten toeleveringsketens ontwikkeld die geoptimaliseerd zijn voor grootschalige producenten van bulkgoederen en bewerkte voedingsmiddelen. Deze toeleveringsketens zijn echter economisch ineffici\u00ebnt voor kleine en middelgrote producenten, vooral voor diegenen die werken met verse producten\u201d, klinkt het in een gezamenlijke verklaring. Samen verwachten beide bedrijven dit jaar een omzet van honderd miljoen euro. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Spaanse korteketenplatform CrowdFarming neemt La Ruche qui dit Oui over, het moederbedrijf van Boeren &#038; Buren. Samen bereiken ze meer dan 10.000 boeren en anderhalf miljoen consumenten.<\/p>\n","protected":false},"author":5,"featured_media":70178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[548],"people":[],"extra":[43],"company":[1818,1817],"topic":[281],"region":[89,579],"class_list":["post-128548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-korte-keten","extra-plus","company-crowdfarming","company-la-ruche-qui-dit-oui","topic-overname","region-frankrijk","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boeren &amp; Buren komt in Spaanse handen van CrowdFarming - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Spaanse korteketenplatform CrowdFarming neemt La Ruche qui dit Oui over, het moederbedrijf van Boeren &amp; 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