{"id":12887,"date":"2016-04-08T09:00:04","date_gmt":"2016-04-08T09:00:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-continues-its-fashion-expansion\/"},"modified":"2016-04-08T09:00:04","modified_gmt":"2016-04-08T09:00:04","slug":"amazon-continues-its-fashion-expansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-continues-its-fashion-expansion\/","title":{"rendered":"Amazon zet opmars in fashion verder"},"content":{"rendered":"<p>De Amerikaanse online retailer <strong>Amazon <\/strong>heeft jaren problemen gehad om door te breken in de modesector, maar sinds kort slaagt het daar steeds meer in. E\u00e9n van de redenen is de belofte van Amazon om de kleding niet zomaar tegen lage prijzen te verkopen.<\/p>\n<p><!--break--><\/p>\n<h2>Online presentatie aangepakt<\/h2>\n<p>Amazon heeft immers jaren zijn concurrentie aangepakt door simpelweg vrijwel elk product tegen een lagere prijs te verkopen. Dat is echter een strategie waar ze binnen de modesector geen fan van zijn en dus moest Amazon met een ander plan komen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cAmazon begrijpt dat <a href=\"http:\/\/www.wsj.com\/articles\/amazon-struts-its-fashion-sense-challenging-traditional-stores-1459965440\" target=\"_blank\" rel=\"noopener\">mode verschilt van zijn core business<\/a>\u201d, zegt Joelle Grunberg, CEO van Lacoste in Noord-Amerika, aan de Wall Street Journal. \u201cZe geven wel kortingen wanneer producten niet verkopen, maar ze doen dat niet op een gekke manier.\u201d Daarnaast werd ook de presentatie van kleding op de site aangepakt. Zo heeft Amazon sinds 2013 een eigen fotostudio in de Verenigde Staten, waar het fotoshoots houdt rond modeartikelen.<\/p>\n<p>\u00a0<\/p>\n<h2>Eigen kledingmerken<\/h2>\n<p>Een groot aantal merken verkoopt nu ook rechtstreeks op Amazon, maar bedrijven als Nike zijn nog terughoudend. Amazon heeft al gezegd dat het zelf collecties zal ontwerpen die bepaalde gaten in hun aanbod moeten opvullen. Modebedrijven die niet onmiddellijk mee stappen in het verhaal van Amazon verwijzen daarvoor naar third-party verkopers op Amazon, die zonder problemen hun kleding tegen lagere prijzen kunnen verkopen.<\/p>\n<p>\u00a0<\/p>\n<p>De opmars van de verkoop van kleding bij Amazon betekent ook slecht nieuws voor de traditionele handelaars, die mode als een soort laatste houvast zien. Volgens Forrester Research werd vorig jaar immers slechts 15 procent van de omzet in de modesector online gehaald. Bij computers bijvoorbeeld was dat al 65 procent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Amerikaanse online retailer Amazon heeft jaren problemen gehad om door te breken in de modesector, maar sinds kort slaagt het daar steeds meer in. E\u00e9n van de redenen is de belofte van Amazon om de kleding niet zomaar tegen lage prijzen te verkopen. Online presentatie aangepakt Amazon heeft immers jaren zijn concurrentie aangepakt door [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon zet opmars in fashion verder - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-continues-its-fashion-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon zet opmars in fashion verder - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Amerikaanse online retailer Amazon heeft jaren problemen gehad om door te breken in de modesector, maar sinds kort slaagt het daar steeds meer in. 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