{"id":129,"date":"2010-06-23T06:54:26","date_gmt":"2010-06-23T06:54:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/in-bleed\/decathlon-op-oorlogspad\/"},"modified":"2010-06-23T06:54:26","modified_gmt":"2010-06-23T06:54:26","slug":"decathlon-op-oorlogspad","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/in-bleed\/decathlon-op-oorlogspad\/","title":{"rendered":"Decathlon op oorlogspad!"},"content":{"rendered":"<p>Bij Decathlon start je als medewerker in de winkel en kan je vanaf de werkvloer doorgroeien naar andere opdrachten. Zo kwam ik in \u201997 <strong>Herman Van Beveren<\/strong> tegen als ambitieuze winkeldirecteur in de Decathlon aan de Noorderlaan in Antwerpen. Vandaag is hij algemeen directeur van Decathlon Benelux. Onze gesprekspartner Ilya Chardome schopte het\u00a0 van winkelmedewerker tot marketing- en communicatieverantwoordelijke.<\/p>\n<p><strong>RD: Ilya, gaat het nog steeds even hard als in jou beginjaren bij Decathlon?<\/strong><strong><\/strong>\n<\/p>\n<p>\nIC: Absoluut. Decathlon is een groep die constant in beweging is. \u2018Expansion is our second name\u2019. Alle afdelingen \u2013 we verenigen zowat 75 sporten onder \u00e9\u00e9n dak \u2013 moeten volgen.\u00a0 Dat lukt enkel\u00a0 als je\u00a0 met mensen kan samenwerken die\u00a0 dezelfde visie en ambitie delen.\u00a0 Door onze snelle expansie, kunnen we\u00a0 onze medewerkers een groeitraject voorstellen met heel re\u00eble en mooie doorgroeimogelijkheden en dat loont. <\/p>\n<p><strong>RD: Wel een mooie opdracht voor de medewerkers van Decathlon HR.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p>\nIC: Zij weten wat te doen, ja. We weten bijvoorbeeld nu al dat we in 2011 opnieuw ongeveer <font size=\"2\"><strong><em><u>750 collega\u00b4s<\/u><\/em><\/strong><\/font> extra nodig hebben. Gelukkig worden die starters omkaderd en gesteund door een sterke groep.\u00a0 En het leuke van onze job is dat wij altijd bezig zijn met een zalig product: SPORT! <\/p>\n<p><strong>RD: 750 nieuwe mensen. Mogen we daar uit afleiden dat er heel wat nieuwe Decathlons zitten aan te komen?<\/strong><br \/>\nIC:\u00a0 Afhankelijk van de grootte van de winkel en het rendement varieert ook het aantal FTE\u00b4s. We hebben minimum een 50-tal medewerkers per winkel , maar voor megastores zoals bijvoorbeeld Antwerpen\u00a0 of Alleur mag je dat aantal vermenigvuldigen met factor 4. In die winkels zijn\u00a0 200 collega\u00b4s het minimum om de klanten de service te geven die ze verdienen. Als je weet dat we binnen afzienbare tijd Maasmechelen, Namen en Waver openen, kan je maar best voorbereid zijn.<\/p>\n<p><strong>RD: Retaildetail heeft via de wandelgangen opgevangen dat er kortelings nog \u00e9\u00e9n extra grote Decathlon opent in het Noorden ?<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p>\nIC: (lacht) Dan weet je meer dan ik \u2026 Maar die kans is inderdaad re\u00ebel. Als je\u00a0 750 nieuwe mensen zou moeten verdelen over 3 nieuwe winkels , dan zouden die nieuwkomers omzetten moeten draaien zoals onze winkels in Alleur en Antwerpen. Als je weet dat\u00a0 Antwerpen en Alleur op 2 en 3 staan binnen heel de Decathlon groep, zou RetailDetail wel eens gelijk kunnen hebben. Meer kan ik daarover op dit moment nog niet kwijt.<\/p>\n<p><strong>RD: Jullie hebben 75 sporten onder \u00e9\u00e9n dak. Welke zijn voor Decathlon de meest lucratieve disciplines?<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p>\nIC:\u00a0 Dat is vooral\u00a0 afhankelijk van hoe belangrijk en populair een sport is, plus ons marktaandeel in de discipline. Er zijn sporten die als sport misschien minder belangrijk zijn, maar waarin ons marktaandeel erg stevig is. Bergsport,fitness en fietsen draaien een enorme omzet maar wel met die kanttekening\u00a0 dat onder de noemer fitness en bergsport\u00a0 veel leisure wear verkocht wordt .<\/p>\n<p><strong>RD: Jullie organisatie stuurt ook 2 Nederlandse winkels aan?<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p>\nIC: Dat klopt, in Kerkrade en Amsterdam, en we stellen vast dat op dit momenteel\u00a0 Belgi\u00eb en Nederland twee erg verschillende markten zijn. Onze naambekendheid in Belgi\u00eb ligt een stuk hoger dan in Nederland. Onze Nederlandse vestigingen leveren een mooie bijdrage aan het rendement, maar we moeten er wel veel meer acties opzetten om de Nederlandse klant over de vloer te krijgen. <\/p>\n<p><strong>RD: Maar dus liggen er ook in Nederland nog expansiemogelijkheden open?<\/strong><\/p>\n<p><strong><\/strong><br \/>\nIC: Wees gerust. Voor Belgi\u00eb houden we rekening met een verviervoudiging van ons actuele winkelbestand, maar in Nederland is de rek nog gigantisch groot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bij Decathlon start je als medewerker in de winkel en kan je vanaf de werkvloer doorgroeien naar andere opdrachten. Zo kwam ik in \u201997 Herman Van Beveren tegen als ambitieuze winkeldirecteur in de Decathlon aan de Noorderlaan in Antwerpen. Vandaag is hij algemeen directeur van Decathlon Benelux. Onze gesprekspartner Ilya Chardome schopte het\u00a0 van winkelmedewerker [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-bleed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon op oorlogspad! - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/in-bleed\/decathlon-op-oorlogspad\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon op oorlogspad! - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bij Decathlon start je als medewerker in de winkel en kan je vanaf de werkvloer doorgroeien naar andere opdrachten. 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