{"id":129186,"date":"2025-09-23T09:33:17","date_gmt":"2025-09-23T07:33:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129186"},"modified":"2025-09-23T10:39:44","modified_gmt":"2025-09-23T08:39:44","slug":"hippe-parijse-bakkerijketen-copains-komt-naar-brussel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hippe-parijse-bakkerijketen-copains-komt-naar-brussel\/","title":{"rendered":"Hippe Parijse bakkerijketen Copains komt naar Brussel"},"content":{"rendered":"\n<p>Na Parijs en Lyon verovert de Franse bakkersketen <strong>Copains <\/strong>nu ook Brussel. De start-up, opgericht door twee oudgedienden van luxegroep <strong>LVMH<\/strong>, opent de komende maanden vier vestigingen in de Belgische hoofdstad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxe-ervaring in brood en koffie<\/h2>\n\n\n\n<p>De eerste winkel gaat half oktober open aan de Grasmarkt in het toeristische \u00celot Sacr\u00e9. Kort daarop volgt een vestiging aan de Jan Stasstraat, vlak bij de Louizalaan. Een &#8220;brood- en patisserielaboratorium&#8221; opent aan de Charleroisesteenweeg, terwijl een &#8216;flagshipstore&#8217; aan het Kasteleinsplein gepland staat voor december of begin 2026. Samen moeten de Brusselse vestigingen 35 medewerkers gaan tellen.<\/p>\n\n\n\n<p>Oprichters Giovanni Amico en Baptiste Borne ontmoetten elkaar bij modehuis C\u00e9line. Hun overstap naar de voedingssector kwam voort uit persoonlijke intoleranties \u2013 de een voor gluten, de ander voor lactose \u2013 en een zoektocht naar meer zingeving. Copains onderscheidt zich bijgevolg met een aanbod dat volledig glutenvrij is: brood, viennoiserie en patisserie op basis van boekweit, kastanje, quinoa of rijst. Daarnaast speelt de koffiebar een grote rol: in de Franse vestigingen is die goed voor 30% van de omzet.<\/p>\n\n\n\n<p>Hun ervaring met luxeretail vertaalt zich duidelijk in het winkelconcept: marmeren wanden, inox toonbanken en een assortiment dat tegelijk modieus en functioneel is. De prijzen en het aanbod in Brussel worden hetzelfde als in Parijs; enkel wafels zijn een lokaal extraatje. De expansie wordt mogelijk gemaakt door een kapitaalinjectie van investeringsfonds Odyss\u00e9e Venture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naamsverwarring op til<\/h2>\n\n\n\n<p>De keuze voor Brussel kwam er niet toevallig: \u201cDe Belgen waren <a href=\"https:\/\/www.lecho.be\/entreprises\/horeca\/copains-l-ecrin-parisien-de-la-boulangerie-bio-debarque-a-bruxelles-avec-quatre-boutiques-d-un-coup\/10624934.html\">onze eerste klanten buiten Frankrijk tijdens de coronacrisis<\/a> en we kregen honderden berichten met het verzoek om ook in Belgi\u00eb een vestiging te openen. We richten ons dus zowel op lokale klanten als op toeristen, die vaak vooruitstrevender zijn en op zoek zijn naar glutenvrije opties. Ik heb er alle vertrouwen in, want ik weet dat er vraag naar is\u201d, vertelt medeoprichter Giovanni Amico aan L&#8217;Echo.<\/p>\n\n\n\n<p>De komst van Copains naar Belgi\u00eb kan wel nog een juridisch staartje krijgen. In Walloni\u00eb is <strong>Copains.group<\/strong> al actief, een gevestigde speler in de broodsector die zowel via retail als eigen winkels verkoopt. Amico benadrukt echter dat beide partijen \u201ceen humane en welwillende aanpak\u201d verkiezen boven een strijd in de rechtbank.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Parijs en Lyon verovert de Franse bakkersketen Copains nu ook Brussel. De start-up, opgericht door twee oudgedienden van luxegroep LVMH, opent de komende maanden vier vestigingen in de Belgische hoofdstad.<\/p>\n","protected":false},"author":5,"featured_media":129191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1504],"topic":[197],"region":[178],"class_list":["post-129186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-copains","topic-expansie","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hippe Parijse bakkerijketen Copains komt naar Brussel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na Parijs en Lyon verovert de bakkersketen Copains nu ook Brussel. 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