{"id":129424,"date":"2025-09-25T08:48:25","date_gmt":"2025-09-25T06:48:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129424"},"modified":"2025-09-25T11:51:57","modified_gmt":"2025-09-25T09:51:57","slug":"ongelijk-speelveld-kost-colruyt-opnieuw-marktaandeel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ongelijk-speelveld-kost-colruyt-opnieuw-marktaandeel\/","title":{"rendered":"Ongelijk speelveld kost Colruyt opnieuw marktaandeel"},"content":{"rendered":"\n

De afgelopen maanden verloor Colruyt opnieuw marktaandeel in Belgi\u00eb. De discounter, die zich benadeeld ziet door de ruimere openingsuren bij concurrenten, wil zich versterken met nieuwe categorie\u00ebn om marktaandeel te winnen.<\/p>\n\n\n\n

Zeven dagen op zeven<\/h2>\n\n\n\n

In de periode van april tot en met augustus daalde het marktaandeel van de winkelketens Colruyt Laagste Prijzen, Comarkt, Okay en Spar met ongeveer 35 basispunten (van 29,2% naar 28,9%). Dat meldde Colruyt Group woensdagavond op zijn algemene aandeelhoudersvergadering. Ook vorig boekjaar verloor de retailer marktaandeel: dat daalde toen van 29,3% naar 29%<\/a>.<\/p>\n\n\n\n

De verklaring is niet ver te zoeken: steeds meer concurrenten houden hun winkels open op zondag. Bovendien zijn almaar meer supermarkten nu zeven dagen op zeven open: ook al heeft de regering de afschaffing van de verplichte rustdag al wel aangekondigd maar nog niet officieel goedgekeurd, op het terrein maken ondernemers al wel gebruik van de opportuniteit.<\/p>\n\n\n\n

Te laag kasticket<\/h2>\n\n\n\n

De Okay-buurtwinkels van de groep zullen vanaf volgend jaar ook op zondagochtend openen, maar voor de grotere Colruyt Laagste Prijzen supermarkten ligt dat moeilijker, omdat ze onder een ander paritair comit\u00e9 vallen, met strikte regels rond uurroosters en met hoge vergoedingen voor weekendwerk. Colruyt Group is al langer vragende partij om de spelregels in de verschillende paritaire comit\u00e9s gelijk te trekken, maar concurrenten hebben daar geen oren naar.<\/p>\n\n\n\n

Volgens retaildirecteur Jo Willemyns is de gemiddelde besteding op zondag bovendien te laag om de Colruytwinkels rendabel open te houden: \u201cEen gemiddelde klant die op zondag in een Belgische supermarkt winkelt, geeft 27 euro uit. Dat is 35 euro op andere dagen in de week. En bij Colruyt zelfs 70 euro. Met kassatickets van 27 euro kunnen wij onze winkels niet winstgevend openen op zondag<\/a>\u201d, zegt hij in De Tijd. Maar zorgen maakt hij zich niet: \u201cIn bepaalde domeinen als drank, bier en kruidenierswaren hebben we nog steeds heel hoge marktaandelen. Bovendien gaan we ons versterken met nieuwe categorie\u00ebn en zo marktaandeel winnen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

De afgelopen maanden verloor Colruyt opnieuw marktaandeel in Belgi\u00eb. De discounter, die zich benadeeld ziet door de ruimere openingsuren bij concurrenten, wil zich versterken met nieuwe categorie\u00ebn om marktaandeel te winnen. <\/p>\n","protected":false},"author":3,"featured_media":126405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[201],"topic":[88],"region":[90],"class_list":["post-129424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-colruyt","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"\nOngelijk speelveld kost Colruyt opnieuw marktaandeel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De afgelopen maanden verloor Colruyt opnieuw marktaandeel in Belgi\u00eb, een gevolg van ruimere openingsuren 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