{"id":129452,"date":"2025-09-25T10:05:44","date_gmt":"2025-09-25T08:05:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129452"},"modified":"2025-09-25T12:47:14","modified_gmt":"2025-09-25T10:47:14","slug":"hm-verrast-met-winststijging","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-verrast-met-winststijging\/","title":{"rendered":"H&M verrast met winststijging"},"content":{"rendered":"\n

H&M Group<\/strong> bracht er het vorig kwartaal beter van af dan verwacht. De omzet daalde nochtans, maar de winst was fors hoger dan een jaar eerder. De modereus is wel voorzichtig over de rest van het jaar.<\/p>\n\n\n\n

Vroege Black Friday<\/h2>\n\n\n\n

De Zweedse modegroep rapporteerde een operationele winst van 4,91 miljard Zweedse kroon (420 miljoen euro), aanmerkelijk hoger dan de 3,51 miljard kroon (300 miljoen euro) een jaar eerder en ruim boven de analistenverwachting. De nettowinst kwam uit op 3,23 miljard kroon (270 miljoen euro).<\/p>\n\n\n\n

De omzet daalde in gerapporteerde cijfers met 3,4% naar 57,02 miljard kroon (4,88 miljard euro), maar in lokale valuta steeg de verkoop wel met 2%. Het bedrijf wees erop dat de sterkere Zweedse kroon de omzet met vijf procentpunt drukte.<\/p>\n\n\n\n

Volgens H&M zijn de nieuwe herfstcollecties \u201cgoed ontvangen\u201d. Toch tempert de retailer de verwachtingen: de groep waarschuwt voor hogere kortingen in het vierde kwartaal, omdat Black Friday dit jaar vroeger valt. Bovendien zullen hogere importtarieven in de Verenigde Staten de marges aantasten.<\/p>\n\n\n\n

Winkelpark herzien<\/h2>\n\n\n\n

H&M wil de druk opvangen met een flexibelere logistiek, scherper inkoopbeleid en een verdere afstemming van fysieke winkels en onlinekanalen. Ruim 30% van de omzet komt inmiddels uit e-commerce. In het afgelopen jaar sloten netto 180 winkels, goed voor een daling van 4,2%.<\/p>\n\n\n\n

De groep, die ook merken als COS, Arket en & Other Stories bezit, zet tegelijkertijd in op expansie in groeimarkten. Eind augustus opende H&M zijn eerste winkel in Brazili\u00eb, inclusief onlineplatform. Nieuwe franchisewinkels in El Salvador, Malta, Paraguay en Venezuela staan op de planning, evenals de eerste COS-winkel in India. De retailer wil dit jaar eindigen met meer dan tachtig nieuwe vestigingen, vooral buiten Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M Group bracht er het vorig kwartaal beter van af dan verwacht. De omzet daalde nochtans, maar de winst was fors hoger dan een jaar eerder. De modereus is wel voorzichtig over de rest van het jaar.<\/p>\n","protected":false},"author":5,"featured_media":80515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[88],"region":[404],"class_list":["post-129452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-hm","topic-bedrijfsresultaten","region-zweden"],"acf":[],"yoast_head":"\nH&M verrast met winststijging - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M Group bracht er het vorig kwartaal beter van af dan verwacht. 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