{"id":129583,"date":"2025-09-26T16:27:26","date_gmt":"2025-09-26T14:27:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129583"},"modified":"2025-09-26T16:27:27","modified_gmt":"2025-09-26T14:27:27","slug":"nieuwe-herstructurering-bij-starbucks","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nieuwe-herstructurering-bij-starbucks\/","title":{"rendered":"Nieuwe herstructurering bij Starbucks"},"content":{"rendered":"\n<p><strong>Starbucks <\/strong>sluit vestigingen in de Verenigde Staten en Canada en schrapt 900 banen in een herstructurering van \u00e9\u00e9n miljard Amerikaanse dollar (ongeveer 930 miljoen euro). Daarna wil de koffieketen de groei hervatten en duizend winkels renoveren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onrendabele locaties<\/h2>\n\n\n\n<p>Het koffiebedrijf laat het aantal vestigingen in de Verenigde Staten en Canada dit boekjaar met 1% dalen tot 18.300. Vervolgens plant Starbucks opnieuw uitbreiding en renovatie van nog eens 1.000 winkels. Een interne evaluatie concludeerde dat sommige locaties niet rendabel kunnen worden. Starbucks richt zich daarom op vestigingen die passen binnen de nieuwe strategie van CEO Brian Niccol om de caf\u00e9s aantrekkelijker te maken.<\/p>\n\n\n\n<p>In een brief aan het personeel schrijft de topman nochtans dat de eerste verbeteringen ertoe leiden dat klanten vaker komen, langer blijven en positieve feedback achterlaten. Hij moet het tij keren na zes opeenvolgende kwartalen van dalende omzet. Zijn plan focust op meer zitplaatsen en extra stopcontacten in de caf\u00e9s. Tot nu toe leveren die aanpassingen nog geen groot effect op de financi\u00eble resultaten op. Starbucks publiceerde recent omzet en winst onder de verwachtingen. De keten ondervindt toenemende concurrentie op de twee belangrijkste markten, de Verenigde Staten en China. Het gaat al om de tweede ontslagronde onder Niccols leiding nadat eerder dit jaar al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/starbucks-schrapt-wereldwijd-meer-dan-duizend-banen\/\">meer dan duizend banen werden geschrapt<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks sluit vestigingen in de Verenigde Staten en Canada en schrapt 900 banen in een herstructurering van \u00e9\u00e9n miljard Amerikaanse dollar (ongeveer 930 miljoen euro). Daarna wil de koffieketen de groei hervatten en duizend winkels renoveren.<\/p>\n","protected":false},"author":10,"featured_media":27349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[316],"topic":[1222],"region":[207],"class_list":["post-129583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-starbucks","topic-herstructurering","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuwe herstructurering bij Starbucks - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Starbucks sluit vestigingen in de Verenigde Staten en Canada en schrapt 900 banen in een 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