{"id":129790,"date":"2025-09-29T12:53:33","date_gmt":"2025-09-29T10:53:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129790"},"modified":"2025-09-30T11:29:18","modified_gmt":"2025-09-30T09:29:18","slug":"zeeman-corrigeert-misleidende-diamantcampagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeeman-corrigeert-misleidende-diamantcampagne\/","title":{"rendered":"Zeeman corrigeert “misleidende” diamantcampagne"},"content":{"rendered":"\n

Zeeman<\/strong> heeft een rechtzetting geplaatst over de prijsvergelijking van zijn laboratoriumdiamant om zo een rechtszaak af te wenden. De retailer bereikte vrijdag een akkoord met juwelier Gisser, die naar de rechter stapte wegens “misleidende informatie”.<\/p>\n\n\n\n

Kort geding<\/h2>\n\n\n\n

De kwestie ontstond na de lancering begin september van een zilveren hanger met een synthetische diamant voor 29,99 euro<\/a>. Zeeman vergeleek dat sieraad met producten bij juweliers die volgens de keten vaak tien keer duurder zijn, tot ongenoegen van eigenaar Ammar Katib van juweliersbedrijf Gisser. <\/p>\n\n\n\n

Die wees erop dat juweliers doorgaans met goud werken, dat ongeveer tachtig keer duurder zou zijn dan het zilver dat Zeeman gebruikte, en dat lab-diamanten bij juweliers vaak groter zijn. Volgens hem zou Gisser met identieke materialen op vergelijkbare prijzen uitkomen. De juwelier startte daarom een kort geding<\/a>. Bij aanvang van de zitting in Den Haag vroeg de rechter of partijen toch onderling tot een oplossing konden komen. Na een schorsing besloten beide partijen tot een akkoord. <\/p>\n\n\n\n

Zeeman heeft daarop een rectificatie op de website geplaatst. De keten erkent dat de gebruikte prijsvergelijking niet representatief is en dat prijzen van sieraden met synthetische diamanten niet altijd \u00e9\u00e9n-op-\u00e9\u00e9n te vergelijken zijn. De textieldiscounter zegt nooit de bedoeling te hebben gehad om consumenten verkeerd te informeren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zeeman heeft een rechtzetting geplaatst over de prijsvergelijking van zijn laboratoriumdiamant om zo een rechtszaak af te wenden. De retailer bereikte vrijdag een akkoord met juwelier Gisser, die eerder naar de rechter stapte wegens “misleidende informatie”.<\/p>\n","protected":false},"author":10,"featured_media":129108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[270],"topic":[488],"region":[113],"class_list":["post-129790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zeeman","topic-marketing","region-nederland"],"acf":[],"yoast_head":"\nZeeman corrigeert "misleidende" diamantcampagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zeeman heeft een rechtzetting geplaatst over de prijsvergelijking van zijn laboratoriumdiamant om zo een rechtszaak af te wenden.\" \/>\n<meta name=\"robots\" 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