{"id":129904,"date":"2025-09-30T10:34:28","date_gmt":"2025-09-30T08:34:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=129904"},"modified":"2025-09-30T12:42:54","modified_gmt":"2025-09-30T10:42:54","slug":"bol-gaat-voor-premium-met-nespresso","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/bol-gaat-voor-premium-met-nespresso\/","title":{"rendered":"Bol gaat voor &#8220;premium&#8221; met Nespresso"},"content":{"rendered":"\n<p><strong>Bol<\/strong> mikt steeds meer op premiummerken om zijn positie in de concurrenti\u00eble e-commercemarkt te verbeteren. Na de luxemerken van <strong>L\u2019Or\u00e9al<\/strong>, waaronder Lanc\u00f4me, koos recent ook <strong>Nespresso<\/strong> voor het Nederlandse platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitale gemakszoekers<\/h2>\n\n\n\n<p>\u201cVoor steeds meer premiummerken is bol een plek waar merk en klant \u00e9cht samenkomen\u201d, zegt e-commercedirecteur Oscar Hundman van Bol. \u201cWe combineren bereik en betrouwbaarheid met de mogelijkheid om een merkverhaal tot leven te brengen. Zo ontstaat niet alleen schaal, maar vooral een betekenisvolle ervaring voor onze klanten.\u201d<\/p>\n\n\n\n<p>De e-commercespeler investeert onder andere in gepersonaliseerde merkpagina\u2019s en advertentietools. Volgens Bol telt het platform inmiddels 1300&nbsp;adverteerders die ruim veertien miljoen actieve klanten in Nederland en Belgi\u00eb bereiken.<\/p>\n\n\n\n<p>Voor Nespresso betekent de stap een uitbreiding van de digitale distributie. Sinds september biedt het koffiemerk niet enkel zijn machines, maar ook capsules via Bol aan. \u201cMet Bol bereiken we bovendien de bredere doelgroep van digitale shoppers die gemak en snelheid verwachten\u201d, zegt marketingmanager Marie-Laure Raadsen van Nespresso. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol mikt steeds meer op premiummerken om zijn positie in de concurrenti\u00eble e-commercemarkt te verbeteren. Na de luxemerken van L\u2019Or\u00e9al, waaronder Lanc\u00f4me, koos recent ook Nespresso voor het Nederlandse platform.<\/p>\n","protected":false},"author":5,"featured_media":129905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[390,1212],"topic":[198],"region":[90,113],"class_list":["post-129904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-bol-com","company-nespresso","topic-e-commerce","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol gaat voor &quot;premium&quot; met Nespresso - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol mikt steeds meer op premiummerken: recent koos ook Nespresso voor het Nederlandse e-commerceplatform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/bol-gaat-voor-premium-met-nespresso\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol gaat voor &quot;premium&quot; 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