{"id":130054,"date":"2025-10-01T09:33:04","date_gmt":"2025-10-01T07:33:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130054"},"modified":"2025-10-01T09:33:05","modified_gmt":"2025-10-01T07:33:05","slug":"nike-verrast-met-hogere-omzet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-verrast-met-hogere-omzet\/","title":{"rendered":"Nike verrast met hogere omzet"},"content":{"rendered":"\n

Nike <\/strong>presteerde in het eerste kwartaal van boekjaar 2026 beter dan verwacht. “De weg terug naar grootsheid is nog maar net begonnen”, zegt CEO Elliott Hill, die weliswaar geen rechte weg naar boven ziet.<\/p>\n\n\n\n

Eerste overwinningen<\/h2>\n\n\n\n

De sportartikelenreus rapporteerde een omzet van 11,7 miljard dollar (10,8 miljard euro), een stijging van 1% ten opzichte van een jaar eerder. Analisten hielden rekening met een omzetdaling tot circa 11 miljard dollar (10,1 miljard euro). De winst per aandeel kwam uit op 0,49 dollar (0,45 euro), bijna het dubbele van de consensusverwachting van 0,27 dollar (0,25 euro).<\/p>\n\n\n\n

Toch daalde de nettowinst fors, met 31% tot 700 miljoen dollar (645 miljoen euro). Topman Elliott Hill benadrukte dat de weg naar herstel nog niet voltooid is: \u201cHoewel we al enkele overwinningen hebben geboekt, ligt er nog werk voor ons om alle sporten, regio\u2019s en verkoopkanalen op hetzelfde pad te krijgen, terwijl we ons aanpassen aan een dynamische marktomgeving.\u201d<\/p>\n\n\n\n

Tarieven wegen door<\/h2>\n\n\n\n

De brutomarge zakte met 320 basispunten naar 42,2%. Nike wijt dat aan lagere verkoopprijzen, meer kortingen en vooral hogere invoerheffingen in Noord-Amerika. Financieel directeur Matthew Friend waarschuwde dat deze kosten dit jaar oplopen tot 1,5 miljard dollar (1,38 miljard euro), tegenover de eerdere schatting van 1 miljard dollar (920 miljoen euro).<\/p>\n\n\n\n

Dochtermerk Converse noteerde een omzetdaling van 27%. Analisten wijzen op de felle concurrentie van nieuwere sportmerken zoals On en Hoka, die populairder zijn geworden bij jongere consumenten. Nike Direct, inclusief digitale verkoop, zag de inkomsten dan weer dalen met 4%. De zwakste prestaties kwamen uit China: de omzet kromp daar met 10% tot 1,5 miljard dollar (1,38 miljard euro), terwijl de operationele winst met een kwart daalde tot 377 miljoen dollar (348 miljoen euro).<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike presteerde in het eerste kwartaal van boekjaar 2026 beter dan verwacht. “De weg terug naar grootsheid is nog maar net begonnen”, zegt CEO Elliott Hill, die weliswaar geen rechte weg naar boven ziet.<\/p>\n","protected":false},"author":5,"featured_media":99915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[644],"topic":[88],"region":[],"class_list":["post-130054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-nike","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nNike verrast met hogere omzet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike presteerde in het eerste kwartaal beter dan verwacht. 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