{"id":130164,"date":"2025-10-01T16:02:11","date_gmt":"2025-10-01T14:02:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130164"},"modified":"2025-10-01T16:02:12","modified_gmt":"2025-10-01T14:02:12","slug":"bonprix-benoemt-een-nieuwe-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/bonprix-benoemt-een-nieuwe-ceo\/","title":{"rendered":"Wissel aan de top bij Bonprix: CEO wordt vervangen door 4-koppig team"},"content":{"rendered":"\n

De Duitse modewebshop Bonprix <\/strong>krijgt weer een nieuwe leiding. Topman Torben Hansen legt per 31 oktober zijn functie neer. Moederbedrijf Otto Group<\/strong> erkent dat \u201cverschillen van inzicht over de strategische koers\u201d de doorslag gaven.<\/p>\n\n\n\n

Geen opvolger, maar gedeelde leiding<\/h2>\n\n\n\n

Hansen was nog geen anderhalf jaar CEO van Bonprix: hij volgde in het voorjaar van 2024 Richard Gottwald op. Hansen vertrekt nu om buiten de Otto Group nieuwe uitdagingen aan te gaan. Opvallend is dat Bonprix de functie van CEO niet opnieuw invult. In plaats daarvan nemen de drie overige directieleden \u2013 Carolin Klar, Matthias Wlaka en Kai Heck \u2013 de taken tijdelijk over. Op 1 januari treedt Nicolai Johannsen toe als Chief Marketing Officer. Vanaf dat moment krijgt de directie een collectieve structuur: vier gelijkwaardige leden aan het roer.<\/p>\n\n\n\n

Johannsen is geen onbekende binnen de Otto Group. Hij werkt er sinds 2011, aanvankelijk bij Otto Group Consulting. Later nam hij als Vice President Sales de herstructurering van de verkoopafdelingen op zich en moderniseerde hij klassieke concepten zoals de catalogus. Sinds 2022 leidt Johannsen als Vice President Consumer Interactions de marketingkanalen en CRM-activiteiten, inclusief de Otto-app.<\/p>\n\n\n\n

Binnen de Otto Group wordt de overstap met vertrouwen begroet. \u201cIk ben zeer verheugd dat Dr. Nicolai Johannsen toetreedt tot het management van de Bonprix Group,\u201d zegt Marcus Ackermann, lid van de Otto-raad van bestuur. \u201cMet zijn expertise in de detailhandel en zijn ervaring met digitale bedrijfsmodellen, brengt hij precies de juiste vaardigheden mee om het bedrijf succesvol door uitdagende tijden naar de toekomst te leiden.\u201d<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

De Duitse modewebshop Bonprix krijgt weer een nieuwe leiding. Topman Torben Hansen legt per 31 oktober zijn functie neer. 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