{"id":130253,"date":"2025-10-02T16:11:42","date_gmt":"2025-10-02T14:11:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130253"},"modified":"2025-10-02T16:11:43","modified_gmt":"2025-10-02T14:11:43","slug":"amazon-lanceert-nieuw-food-huismerk-met-duizend-artikelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-lanceert-nieuw-food-huismerk-met-duizend-artikelen\/","title":{"rendered":"Amazon lanceert nieuw food-huismerk met duizend artikelen"},"content":{"rendered":"\n

Amazon <\/strong>introduceert een nieuw huismerk voor voeding onder de naam Amazon Grocery, goed voor meer dan duizend producten. De lijn bundelt de eerdere Amazon Fresh- en Happy Belly-merken tot \u00e9\u00e9n herkenbaar aanbod basisboodschappen.<\/p>\n\n\n\n

Meer assortiment op komst<\/h2>\n\n\n\n

\u201cWe vereenvoudigen hoe klanten onze uitgebreide ‘private label’-foodselectie ontdekken en kopen, terwijl we de kwaliteit en waarde behouden die onze klanten verwachten en verdienen,\u201d legt Jason Buechel, VP van Amazon Worldwide Grocery Stores, uit. Vorig jaar kochten Amazon-klanten immers al 15% meer huismerken.<\/p>\n\n\n\n

Het assortiment omvat verse groenten en fruit, zuivel, vlees, vis, houdbare producten, bakbenodigdheden, snacks en dranken. Amazon positioneert de selectie als \u201choogwaardige voedingsmiddelen tegen betaalbare prijzen\u201d. De meeste artikelen kosten minder dan Amerikaanse dollar 5 (4,65 euro).<\/p>\n\n\n\n

Ter gelegenheid van de lancering voegde Amazon ook nieuwe referenties toe, waaronder kaneelbroodjes met glazuur, gekoeld pizzadeeg, gebotteld bronwater en gekoelde limonade. In de komende maanden volgen nog onder meer diepvriespastamaaltijden, vullingen voor taarten en gesneden cake, plus een ruimer aanbod aan vleeswaren en diepvriesgroenten.<\/p>\n\n\n\n

Herkenbaar en prijsgericht<\/h2>\n\n\n\n

De verpakkingen krijgen een modern, herkenbaar design met duidelijke, vetgedrukte typografie. \u201cIn een tijd waarin consumenten bijzonder prijsbewust zijn, levert Amazon Grocery meer dan duizend kwalitatieve kruidenierswaren in alle categorie\u00ebn, die niet inleveren op kwaliteit of smaak, allemaal tegen lage, concurrerende prijzen die klanten helpen hun boodschappenbudget verder op te rekken,\u201d voegt Buechel toe.<\/p>\n\n\n\n

Amazon Grocery is beschikbaar op Amazon.com en via Amazon Fresh, zowel online als in de fysieke winkels. De aankondiging komt net op het moment dat Amazon zijn supermarktportfolio herziet: vorige week meldde het bedrijf met name alle 19 Amazon Fresh-winkels in het Verenigd Koninkrijk te sluiten<\/a>; vijf locaties worden omgevormd tot Whole Foods Markets. <\/p>\n\n\n\n

In de Verenigde Staten zet de retailreus tegelijk sterk in op de thuislevering van boodschappen: tegen eind dit jaar kunnen Prime-leden in 2.300 Amerikaanse steden verse voeding aan huis geleverd krijgen op de dag van de bestelling. Amazon wil er zo frontaal de concurrentie aangaan met Walmart<\/a>, Kroger en Instacart.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon introduceert een nieuw huismerk voor voeding onder de naam Amazon Grocery, goed voor meer dan duizend producten. 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