{"id":130413,"date":"2025-10-03T15:04:39","date_gmt":"2025-10-03T13:04:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=130413"},"modified":"2025-12-16T10:14:45","modified_gmt":"2025-12-16T09:14:45","slug":"erik-hemmes-en-de-supermarkt-als-laboratorium-mee-op-tour-met-the-buzz","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/erik-hemmes-en-de-supermarkt-als-laboratorium-mee-op-tour-met-the-buzz\/","title":{"rendered":"Erik Hemmes en de supermarkt als laboratorium: mee op tour met The Buzz"},"content":{"rendered":"\n<p>Van <strong>Eataly <\/strong>in Dubai tot <strong>Whole Foods<\/strong> in Vancouver, na 17 jaar op pad in supermarktland, blikt Erik Hemmes terug. Met zijn diepgravende reportages overal ter wereld werd hij d\u00e9 supermarktexpert van Nederland. Nu deelt hij die kennis ook live, tijdens de Retail Day Tour <strong>The Buzz<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van observatie tot inspiratie<\/h2>\n\n\n\n<p>Wie de afgelopen zeventien jaar het blad FoodPersonality opensloeg, zag steevast de reportages van Erik Hemmes. Hij observeerde hoe formules evolueerden, fotografeerde talloze presentaties en analyseerde hoe retailers hun winst per vierkante meter optimaliseerden.<\/p>\n\n\n\n<p>Die ervaring zet hij nu in om Belgische en Nederlandse retailers een exclusieve blik achter de schermen te bieden. Samen met RetailDetail-oprichter Jorg Snoeck leidt hij de Retail Day Tour The Buzz, een dagtrip langs de meest spraakmakende Nederlandse supermarktconcepten.<\/p>\n\n\n\n<p>\u201cMeer vers, maar ook veel meer diepte in de categorie\u00ebn. A-merken, huismerken, onderkantmerken, plantaardig, biologisch: er is veel meer variatie dan vroeger\u201d, benadrukt Hemmes tegenover FoodPersonality hoe de sector ingrijpend veranderde. Wie mee op tour gaat, ziet die dynamiek van dichtbij, bijvoorbeeld in de <strong>Albert Heijn XL<\/strong> in Amsterdam of de <strong>Jumbo Foodmarkt<\/strong> in Hilversum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leren van de meest competitieve markt<\/h2>\n\n\n\n<p>Nederland is volgens Hemmes een van de meest uitdagende markten van Europa. \u201cDe sector is erg prijsgericht geworden; allemaal angst dat de klant wegloopt naar de concurrent.\u201d Precies daarom zijn de innovaties zo interessant: <strong>Lidl <\/strong>experimenteert met nieuwe winkelconcepten, discounters als <strong>Nettorama <\/strong>en <strong>Dirk <\/strong>trekken klanten met uitgekiende prijsstrategie\u00ebn, terwijl <strong>Plus <\/strong>en <strong>Vomar <\/strong>hun eigen accenten leggen.<\/p>\n\n\n\n<p>Voor retailers die de Nederlandse markt beter willen begrijpen en inzichten willen vertalen naar hun eigen strategie, biedt de tour een unieke gelegenheid. Hemmes: \u201cIk heb in al die jaren talloze formules gezien, maar de diversiteit en dynamiek van de Nederlandse markt blijven bijzonder\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Extra editie in november<\/h2>\n\n\n\n<p>Aan boord van The Buzz geven Snoeck en Hemmes context bij elke halte. Welke spelers domineren? Welke cijfers bepalen de markt? Welke trends \u2014 van retailmedia tot hybride modellen \u2014 sturen de toekomst? Hun inzichten vertalen zich meteen naar toepasbare lessen voor elke organisatie.<\/p>\n\n\n\n<p>Na gesmaakte edities in augustus en september, zijn er twee extra data toegevoegd: op 21 oktober en 18 november 2025. Voor de editie van 21 oktober zijn er nog maar enkele plaatsen beschikbaar op The Buzz, dus wees er snel bij!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/retaildetailhunts.be\/thebuzz\/\">Reserveer hier je plaats op de VIP-bus<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-night-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"198\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/HP-RDN-BILLBOARD-BANNER-1-1024x198.png\" alt=\"\" class=\"wp-image-130415\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/HP-RDN-BILLBOARD-BANNER-1-1024x198.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/HP-RDN-BILLBOARD-BANNER-1-300x58.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/HP-RDN-BILLBOARD-BANNER-1-768x149.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/10\/HP-RDN-BILLBOARD-BANNER-1.png 1290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Van Eataly in Dubai tot Whole Foods in Vancouver, na 17 jaar op pad in supermarktland, blikt Erik Hemmes terug. Met zijn diepgravende reportages overal ter wereld werd hij d\u00e9 supermarktexpert van Nederland. Nu deelt hij die kennis ook live, tijdens de Retail Day Tour The Buzz.<\/p>\n","protected":false},"author":5,"featured_media":126613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[498],"topic":[777],"region":[113],"class_list":["post-130413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-retaildetail","topic-retaildetail-events","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erik Hemmes en de supermarkt als laboratorium: mee op tour met The Buzz - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/erik-hemmes-en-de-supermarkt-als-laboratorium-mee-op-tour-met-the-buzz\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erik Hemmes en de supermarkt als laboratorium: mee op tour met The Buzz - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Van Eataly in Dubai tot Whole Foods in Vancouver, na 17 jaar op pad in supermarktland, blikt Erik Hemmes terug. 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