{"id":131030,"date":"2025-10-09T11:23:44","date_gmt":"2025-10-09T09:23:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131030"},"modified":"2025-10-09T15:35:45","modified_gmt":"2025-10-09T13:35:45","slug":"ben-jerrys-voert-druk-op-zonder-verkoop-maken-we-hen-het-leven-lastig","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-voert-druk-op-zonder-verkoop-maken-we-hen-het-leven-lastig\/","title":{"rendered":"Ben & Jerry\u2019s voert druk op: “Zonder verkoop maken we hen het leven lastig”"},"content":{"rendered":"\n

Ben & Jerry\u2019s<\/strong> verwacht niet dat de spanningen zullen verdwijnen onder nieuwe eigenaar Magnum<\/strong>. Integendeel, mede-oprichter Ben Cohen belooft het de spin-off van Unilever “lastig te maken” als ze het merk niet willen verkopen.<\/p>\n\n\n\n

Nieuwe baas, zelfde muilkorf<\/h2>\n\n\n\n

“Magnum zal inzien dat het in zijn financi\u00eble voordeel is om Ben & Jerry’s te verkopen. Want anders zullen wij hard ons best doen het hen lastig te maken<\/a>“, spreekt Cohen dreigende taal in een gesprek met het Financieele Dagblad. Het merk maakt deel uit van de Magnum Ice Cream Company, dat op 10 november wordt afgesplitst van Unilever en naar de Amsterdamse beurs gaat, maar dat zou dus geen oplossing brengen voor de onrust bij het ijsjesmerk.<\/p>\n\n\n\n

“Er is geen verschil tussen hoe Unilever Ben & Jerry\u2019s het zwijgen oplegde en hoe Magnum dat nu doet<\/a>\u201d, stelt Cohen ook tegenover Reuters. Volgens hem probeert Magnum, net als Unilever, de progressieve toon van Ben & Jerry\u2019s over thema\u2019s als Palestijnse rechten, Black History Month en migratie in de VS te temperen. \u201cElke keer als Ben & Jerry\u2019s zich wil uitspreken, wordt ons dat verboden\u201d, zegt hij.<\/p>\n\n\n\n

Het conflict met Unilever begon in 2021, toen Ben & Jerry\u2019s besloot geen ijs meer te verkopen in de illegale Isra\u00eblische nederzettingen op de Westelijke Jordaanoever. Sindsdien voert het onafhankelijke bestuur van Ben & Jerry\u2019s meerdere rechtszaken tegen het concern, onder meer over het ontslag van CEO David Stever, dat volgens Cohen \u201czuiver politiek gemotiveerd\u201d was.<\/p>\n\n\n\n

Poging tot terugkoop<\/h2>\n\n\n\n

Cohen wil het merk dat hij in 1978 met Jerry Greenfield oprichtte terugkopen voor een bedrag tussen anderhalf en twee miljard dollar. Hij zegt dat zich al \u201cveel ge\u00efnteresseerde investeerders\u201d hebben gemeld, maar dat Unilever en Magnum weigeren de financi\u00eble informatie te verstrekken die nodig is voor een bod. \u201cZij willen niet eens het gesprek aangaan\u201d, aldus Cohen.<\/p>\n\n\n\n

Magnum laat in een schriftelijke reactie aan Reuters weten dat het merk \u201cniet te koop is\u201d en dat er slechts \u201cover circa 2% van de socialemediaposts ooit discussie is geweest\u201d. Het concern stelt \u201cin lijn met de oorspronkelijke afspraken\u201d te willen samenwerken aan een \u201cevenwichtige communicatie rond de progressieve, niet-partijgebonden missie\u201d van Ben & Jerry\u2019s.<\/p>\n\n\n\n

Cohen oppert dat hij en zijn medestanders dan mogelijk aandeelhouders worden om van binnenuit druk uit te oefenen. \u201cEr is achter de schermen gesproken over een vorm van aandeelhoudersactivisme,\u201d bevestigt hij. \u201cAls Magnum denkt te kunnen profiteren van onze naam en winst zonder onze missie te respecteren, dan zullen we het hen financieel lastig maken.”<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry\u2019s verwacht niet dat de spanningen zullen verdwijnen onder nieuwe eigenaar Magnum. 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