{"id":131116,"date":"2025-10-09T16:03:39","date_gmt":"2025-10-09T14:03:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131116"},"modified":"2025-10-09T18:04:01","modified_gmt":"2025-10-09T16:04:01","slug":"internationale-groei-compenseert-zwakke-amerikaanse-markt-bij-pepsico","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/internationale-groei-compenseert-zwakke-amerikaanse-markt-bij-pepsico\/","title":{"rendered":"Internationale groei PepsiCo compenseert zwakke Amerikaanse markt"},"content":{"rendered":"\n

De buitenlandse activiteiten redden het kwartaal van PepsiCo<\/strong>: terwijl de Noord-Amerikaanse thuismarkt blijft kwakkelen, wist de frisdranken- en snackgroep elders te groeien. Die trend was ook vorig kwartaal al duidelijk voelbaar.<\/p>\n\n\n\n

Minder volume<\/h2>\n\n\n\n

De kwartaalomzet steeg met 2,7% op jaarbasis tot 23,9 miljard dollar (22 miljard euro). De groei was wel volledig te danken aan de regio Europa, het Midden-Oosten en Afrika (EMEA), die goed was voor 5,5% meer omzet. PepsiCo Foods North America moest evenwel een daling van 3% noteren. <\/p>\n\n\n\n

De fabrikant van merken als Lay’s, Pepsi en Quaker blijft kampen met tanende volumes in de Verenigde Staten<\/a>. Het totale verkoopvolume van zowel voeding als dranken kromp zo met 1% ten opzichte van dezelfde periode vorig jaar. De operationele winst daalde zelfs met 11%. Vooral de afdelingen PepsiCo Beverages North America en LatAm Foods kenden dubbelcijferige winstdalingen.<\/p>\n\n\n\n

Gezondere snacks en nieuwe merken<\/h2>\n\n\n\n

Om het tij te keren investeert het bedrijf in gezondere snacks en nieuwe productlijnen. Zo lanceert PepsiCo binnenkort Doritos Protein, en kregen Lay\u2019s, Doritos en Cheetos nieuwe varianten zonder kunstmatige kleur- of smaakstoffen onder de naam NKD.<\/p>\n\n\n\n

Daarnaast probeert PepsiCo prijsbewuste consumenten te verleiden met kleinere verpakkingen en goedkopere multiverpakkingen. \u201cWe verwachten dat onze Noord-Amerikaanse activiteiten verbeterde groei en winstgevendheid laten zien naarmate we kosten agressief terugdringen, innovatie versnellen en onze prijsstrategie verfijnen\u201d, verklaart het management.<\/p>\n\n\n\n

Voor het volledige boekjaar houdt PepsiCo vast aan zijn eerdere vooruitzichten: een lage enkelcijferige groei van de organische omzet en een kernwinst bij constante wisselkoersen die ongeveer gelijk blijft aan vorig jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"

De buitenlandse activiteiten redden het kwartaal van PepsiCo: terwijl de Noord-Amerikaanse thuismarkt blijft kwakkelen, wist de frisdranken- en snackgroep elders te groeien. Die trend was ook vorig kwartaal al duidelijk voelbaar.<\/p>\n","protected":false},"author":5,"featured_media":55889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[235],"topic":[88],"region":[207],"class_list":["post-131116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-pepsico","topic-bedrijfsresultaten","region-verenigde-staten"],"acf":[],"yoast_head":"\nInternationale groei PepsiCo compenseert zwakke Amerikaanse markt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De buitenlandse activiteiten redden het kwartaal van PepsiCo, terwijl de Noord-Amerikaanse thuismarkt blijft kwakkelen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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