{"id":131262,"date":"2025-10-10T14:43:11","date_gmt":"2025-10-10T12:43:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131262"},"modified":"2025-10-10T15:36:57","modified_gmt":"2025-10-10T13:36:57","slug":"coolblue-opent-in-schoten-met-nieuwe-witgoedpresentatie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/coolblue-opent-in-schoten-met-nieuwe-witgoedpresentatie\/","title":{"rendered":"Coolblue opent in Schoten met nieuwe witgoedpresentatie"},"content":{"rendered":"\n

Coolblue<\/strong> heeft vanochtend in Schoten zijn elfde Belgische winkel geopend, de vierde in de provincie Antwerpen. De retailer voegde hier enkele nieuwe productwerelden \u00e9n een pakketautomaat toe aan het aanbod.<\/p>\n\n\n\n

\u201cKlanten helpen bij de juiste keuze\u201d<\/h2>\n\n\n\n

Zoals steeds kunnen klanten in de 1.300 m\u00b2 grote vestiging aan de Bredabaan meer dan duizend producten uitproberen, aankopen en meteen meenemen, langskomen voor advies en voor het ophalen van online bestellingen. Dat laatste kan nu ook uit een pakketautomaat, die zich achteraan in de winkel bevindt.<\/p>\n\n\n\n

Shoppers vinden hier elf \u201cproductwerelden\u201d: Smartphones, Smartwatches, Tablets, Laptop & desktops, Gaming, Audio, Smart home, Televisies, Koffiemachines, Wassen & drogen en Koelen & vriezen. Die laatste twee zijn nieuw voor Belgi\u00eb en zullen later ook in de andere winkels verschijnen. Ook de televisiepresentatie werd vernieuwd. Daarnaast maakt de in-store modus<\/em> van de Coolblue App winkelen nog makkelijker: zo kunnen klanten de producten snel vergelijken.<\/p>\n\n\n\n

Naar aanleiding van de opening van de zesde Duitse Coolblue in M\u00fcnster enkele weken geleden, zei Pieter Zwart over de nieuwe witgoedwereld het volgende: \u201cWe verkochten al heel veel wasmachines online, maar nog niet zo heel erg veel in onze fysieke winkels. Dat snap ik ook wel, want je kan een stapel wasmachines neerzetten, maar dat is iets anders dan klanten helpen bij het maken van de juiste keuze. Daarom bouwden we nu \u2018waskasten\u2019 in deze winkel. Die helpen ons om per merk precies uit te leggen wat de merkspecifieke wastechnieken zijn die in elke wasmachine zitten. Bijvoorbeeld: \u2018honingraat in de wastrommel. Zorgt ervoor dat je kleding minder slijt.\u2019\u201d<\/p>\n\n\n\n

De retailer heeft nu 36 fysieke winkels in Belgi\u00eb, Nederland en Duitsland samen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coolblue heeft vanochtend in Schoten zijn elfde Belgische winkel geopend, de vierde in de provincie Antwerpen. 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