{"id":131363,"date":"2025-10-13T12:16:43","date_gmt":"2025-10-13T10:16:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131363"},"modified":"2025-10-13T12:24:23","modified_gmt":"2025-10-13T10:24:23","slug":"zara-mag-26-1-18-1-dan-toch-als-merk-registreren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zara-mag-26-1-18-1-dan-toch-als-merk-registreren\/","title":{"rendered":"Zara mag \u201c26 1 18 1\u201d (dan toch) als merk registreren"},"content":{"rendered":"\n

Het Spaanse Hooggerechtshof heeft Inditex<\/strong> gelijk gegeven in het geschil met de Spaanse merkenautoriteit OEPM over de inschrijving van \u201c26 1 18 1<\/strong>\u201d als merk. Na een jarenlange procedure krijgt de modereus dan toch gelijk.<\/p>\n\n\n\n

“Niet onderscheidend genoeg”<\/h2>\n\n\n\n

De OEPM had de aanvraag voor het numerieke merk \u201c26 1 18 1\u201d (even nadenken: de A is de eerste letter van ons alfabet en de Z de 26e…) geweigerd wegens een “volstrekte afwezigheid van onderscheidend vermogen”. Inditex was die numerieke code in\u00a02021 gaan gebruiken voor zijn sportlijn \u201cZara <\/strong>Athleticz\u201d, maar een jaar later werd de registratie daarvan dus afgewezen.<\/p>\n\n\n\n

Inditex stapte daarop naar een Madrileense rechter, maar ook die zag in het merk onvoldoende onverscheidend vermogen. \u201cWij delen niet de opvatting van de eiser dat de typologie van de cijfers ongebruikelijk, vooruitstrevend en uniek is\u201d, vond de rechter, die benadrukte dat \u201chet ongeschikt blijkt om de essenti\u00eble functie van het merk te vervullen\u201d.<\/p>\n\n\n\n

De rechter wilde vooral niet dat een bescherming van \u201c26 1 18 1\u201d als merk zou betekenen dat, om mogelijke verwarring tegen te gaan, geen enkel merk dat enkel bestaat uit getallen nog aanvaard zou mogen worden. Dat het Europees bureau voor Intellectuele Eigendommen (EUIPO) het merk wel degelijk voor de hele Europese Unie had aanvaard, vond de rechter van ondergeschikt belang.<\/p>\n\n\n\n

Cassatie<\/h2>\n\n\n\n

Inditex tekende vervolgens cassatieberoep in bij het Tribunal Supremo, het Spaanse Hooggerechtshof, en dat heeft nu zijn vruchten afgeworpen. Het hof oordeelt nu immers dat de lokale rechter de merkenwet onjuist toepaste en \u201ceen strenger criterium hanteerde om het onderscheidend vermogen te beoordelen\u201d, enkel omdat het \u201ceen cijfermerk\u201d betrof.<\/p>\n\n\n\n

Het arrest stelt uitdrukkelijk dat ook de Spaanse merkenwet merken accepteert die uit cijfers bestaan. “De moeilijkheden die een bepaald type merk door zijn eigen aard kan meebrengen (in dit geval, de overwegend numerieke weergave) rechtvaardigen niet dat specifieke vereisten voor onderscheidend vermogen worden ge\u00ebist die afwijken van wat in de wet of de rechtspraak is voorzien”, legt het Hof uit.<\/p>\n\n\n\n

Het hof zegt nu dat het bestreden vonnis (van de Madrileense rechter) “vernietigd moet worden, met als resultaat dat het bij de OEPM geweigerde merk moet worden ingeschreven\u201d. Opvallend: het hof schaart zich w\u00e9l achter het vonnis dat de acceptatie door het EUIPO “nationaal niet bindend is.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Spaanse Hooggerechtshof heeft Inditex gelijk gegeven in het geschil met de Spaanse merkenautoriteit OEPM over de inschrijving van \u201c26 1 18 1\u201d als merk. Na een jarenlange procedure krijgt de modereus dan toch gelijk.<\/p>\n","protected":false},"author":4,"featured_media":21607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[405],"topic":[754],"region":[579],"class_list":["post-131363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-inditex","topic-rechtszaak","region-spanje"],"acf":[],"yoast_head":"\nZara mag \u201c26 1 18 1\u201d (dan toch) als merk registreren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Spaanse Hooggerechtshof heeft Inditex gelijk gegeven over de inschrijving van \u201c26 1 18 1\u201d (lees: "Z A R A") als merk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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