{"id":131501,"date":"2025-10-15T12:33:44","date_gmt":"2025-10-15T10:33:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131501"},"modified":"2025-10-16T13:50:24","modified_gmt":"2025-10-16T11:50:24","slug":"tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/","title":{"rendered":"Tesco laat merken zelf retailmedia-advertenties maken met AI"},"content":{"rendered":"\n<p>Het retailmediaplatform van <strong>Tesco<\/strong> lanceert Creative Studio, een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open om dingen te ontdekken terwijl ze boodschappen doen, en dus voor retailmedia, aldus de Britse retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snelle en automatische ads<\/h2>\n\n\n\n<p>Het platform zegt dat de oplossing creatiewerk versnelt en opschaalt binnen een veilig en toetsbaar kader. &#8220;Partners kunnen hun creatieve <em>assets<\/em> zoals beeldmateriaal, teksten en merkrichtlijnen uploaden,  en de tool produceert vervolgens automatisch alle goedgekeurde advertentieformaten die nodig zijn voor de kanalen van Tesco Media. Dit helpt merken de productietijd te verkorten en kwaliteit en nauwkeurigheid in elk formaat te behouden,&#8221; aldus een woordvoerder.<\/p>\n\n\n\n<p>Met Creative Studio kunnen merken banneradvertenties bouwen voor plaatsing op de Tesco-website, externe websites, sociale media of de &#8216;Scan as you Shop&#8217;-schermen, &#8220;vanaf nul&#8221;. &#8220;Retailmedia kan complex zijn, zeker als het om creatie gaat. Elke retailer heeft zijn eigen formaten, tijdlijnen en vereisten, <a href=\"https:\/\/www.thegrocer.co.uk\/news\/tesco-launches-gen-ai-ad-creator-for-brands\/710590.article\">wat campagnes kan vertragen<\/a>&#8220;, zei marketingdirecteur Stacy Gratz van Tesco Media and Insight Platform aan The Grocer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Open voor be\u00efnvloeding<\/h2>\n\n\n\n<p>Tesco Media kondigde tegelijk nieuwe &#8220;premium&#8221; videoformaten aan op Tesco.com en in de Tesco-app. Die bieden merken &#8220;onderdompelende, merkveilige manieren om shoppers met hoge koopintentie te bereiken dicht bij het moment van aankoop&#8221;. Uit eigen onderzoek blijkt dat 67% van de shoppers supermarktwebsites immers gebruikt als &#8220;een bron van inspiratie en ontdekking&#8221;.<\/p>\n\n\n\n<p>In fysieke winkels staat twee derde van de shoppers &#8220;open voor ontdekking&#8221; tijdens het winkelen, oplopend tot 80% bij shoppers met kinderen. 60% van de shoppers met kinderen ontdekt en koopt een nieuw product tijdens de winkeltrip, terwijl 69% van alle shoppers &#8220;hun definitieve beslissing over wat te kopen&#8221; pas neemt tijdens het winkelen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het retailmediaplatform van Tesco lanceert Creative Studio, een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open om dingen te ontdekken terwijl ze boodschappen doen, en dus voor retailmedia, aldus de Britse retailer.<\/p>\n","protected":false},"author":10,"featured_media":17953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1266],"people":[],"extra":[43],"company":[202],"topic":[488],"region":[283],"class_list":["post-131501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-retailmedia","extra-plus","company-tesco","topic-marketing","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T10:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T11:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Tesco laat merken zelf retailmedia-advertenties maken met AI\",\"datePublished\":\"2025-10-15T10:33:44+00:00\",\"dateModified\":\"2025-10-16T11:50:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Tesco_1.jpg\",\"keywords\":[\"Retailmedia\"],\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/\",\"name\":\"Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Tesco_1.jpg\",\"datePublished\":\"2025-10-15T10:33:44+00:00\",\"dateModified\":\"2025-10-16T11:50:24+00:00\",\"description\":\"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Tesco_1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Tesco_1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tesco laat merken zelf retailmedia-advertenties maken met AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\",\"name\":\"Jorg Snoeck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"caption\":\"Jorg Snoeck\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/jorgsnoeck\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE","description":"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/","og_locale":"nl_NL","og_type":"article","og_title":"Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE","og_description":"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/","og_site_name":"RetailDetail BE","article_published_time":"2025-10-15T10:33:44+00:00","article_modified_time":"2025-10-16T11:50:24+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","type":"image\/jpeg"}],"author":"Jorg Snoeck","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Jorg Snoeck","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/"},"author":{"name":"Jorg Snoeck","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72"},"headline":"Tesco laat merken zelf retailmedia-advertenties maken met AI","datePublished":"2025-10-15T10:33:44+00:00","dateModified":"2025-10-16T11:50:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/"},"wordCount":287,"commentCount":0,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","keywords":["Retailmedia"],"articleSection":["Food"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/","name":"Tesco laat merken zelf retailmedia-advertenties maken met AI - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","datePublished":"2025-10-15T10:33:44+00:00","dateModified":"2025-10-16T11:50:24+00:00","description":"Tesco lanceert een generatieve-AI-tool die merken helpt om zelf advertenties te maken. Meer dan 60% van de shoppers staat er immers voor open, aldus de Britse retailer.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-brengt-een-generatieve-ai-tool-uit-voor-het-maken-van-merkadvertenties\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Tesco laat merken zelf retailmedia-advertenties maken met AI"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72","name":"Jorg Snoeck","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","caption":"Jorg Snoeck"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/jorgsnoeck\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Tesco_1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/131501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=131501"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/131501\/revisions"}],"predecessor-version":[{"id":131804,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/131501\/revisions\/131804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/17953"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=131501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=131501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=131501"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=131501"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=131501"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=131501"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=131501"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=131501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}