{"id":131502,"date":"2025-10-14T12:26:34","date_gmt":"2025-10-14T10:26:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131502"},"modified":"2025-10-14T14:43:45","modified_gmt":"2025-10-14T12:43:45","slug":"frifri-eigenaar-neemt-magimix-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/frifri-eigenaar-neemt-magimix-over\/","title":{"rendered":"Frifri-eigenaar neemt Magimix over"},"content":{"rendered":"\n<p>De Frans-Belgische groep <strong>Lavafields Group<\/strong>, eigenaar van merken als Riviera&amp;Bar, Frifri en Sim\u00e9o, heeft de overname van het Franse <strong>Magimix<\/strong> afgerond. Nog geen maand na het begin van exclusieve onderhandelingen is de deal al rond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ontwikkeling en design <\/h2>\n\n\n\n<p>De overname van Magimix, vooral bekend om zijn keukenrobots en blenders, is voor Lavafields naar eigen zeggen een belangrijke stap in de sector van klein huishoudelijk elektro. Het bedrijf verdeelt niet alleen zijn eigen merken, maar ook licentiemerken als Bissell, Mill en Nivona.<\/p>\n\n\n\n<p>\u201cMet de acquisitie van Magimix zetten we een nieuwe stap in de uitbouw van Lavafields tot een toonaangevende Europese groep,\u201d zegt topman Fr\u00e9d\u00e9ric Vandeschoor in een persverklaring. &#8220;We delen met Magimix een passie voor koken, innovatie en duurzaamheid. Samen zullen we de Franse verankering behouden en tegelijk de internationale groei versnellen.\u201d<\/p>\n\n\n\n<p>Lavafields wil de expertise van Magimix, opgericht in 1971 in de Bourgogne, ook benutten om verder te investeren in onderzoek, ontwikkeling en design. De overname past in een bredere consolidatiebeweging binnen de Europese markt voor huishoudtoestellen. Lavafields is zelf ontstaan in 2023 uit de fusie van ARB, Cuisidis en Dalcq.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Frans-Belgische groep Lavafields Group, eigenaar van merken als Riviera&#038;Bar, Frifri en Sim\u00e9o, heeft de overname van het Franse Magimix afgerond. Nog geen maand na het begin van exclusieve onderhandelingen is de deal al rond.<\/p>\n","protected":false},"author":5,"featured_media":131504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[43],"company":[1844],"topic":[281],"region":[89],"class_list":["post-131502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","extra-plus","company-lavafields-group","topic-overname","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frifri-eigenaar neemt Magimix over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Frans-Belgische groep Lavafields Group, eigenaar van merken als Frifri en 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