{"id":131626,"date":"2025-10-15T12:57:10","date_gmt":"2025-10-15T10:57:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131626"},"modified":"2025-10-16T14:11:05","modified_gmt":"2025-10-16T12:11:05","slug":"zalando-haalt-loreal-topman-binnen-voor-beauty","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/zalando-haalt-loreal-topman-binnen-voor-beauty\/","title":{"rendered":"Zalando haalt L\u2019Or\u00e9al-topman binnen voor beauty"},"content":{"rendered":"\n<p><strong>Zalando<\/strong> versterkt zijn beautydivisie: het Duitse e-commercebedrijf benoemt Thomas Schwulera, die van <strong>L\u2019Or\u00e9al<\/strong> overkomt, tot nieuwe vicepresident Beauty. Schwulera moet de groei in het strategisch belangrijke segment versnellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toegangspoort tot mode<\/h2>\n\n\n\n<p>De Berlijnse online retailer zag de beautyverkopen vorig jaar met meer dan 10% groeien en zet die trend nu kracht bij. Zo hebben <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/zalando-brengt-beauty-assortiment-naar-spanje\/\">ook Spaanse en Portugese klanten sinds kort toegang<\/a> tot het assortiment verzorgingsproducten, make-up en geuren. Beauty is namelijk een toegangspoort voor Zalando: 70% van de klanten die beauty kopen, voegen ook modeartikelen toe aan hun winkelmandje.<\/p>\n\n\n\n<p>Schwulera wil nu van Zalando \u201cEuropa\u2019s meest inspirerende beautybestemming\u201d maken. \u201cZalando heeft een unieke positie in de beautymarkt\u201d, verklaarde hij op LinkedIn. \u201cOns logistieke netwerk biedt onge\u00ebvenaard gemak aan 52&nbsp;miljoen klanten in 26&nbsp;Europese markten.\u201d Zijn team zal inzetten op nauwere partnerrelaties, merkencuratie, technologische personalisatie en contentformats.<\/p>\n\n\n\n<p>De Duitser rapporteert rechtstreeks aan het directiecomit\u00e9. Hij werkte achttien jaar bij het Franse cosmeticaconcern L\u2019Or\u00e9al, onder meer in Duitsland, Frankrijk en Zwitserland. Met de aanstelling van Schwulera onderstreept Zalando zijn ambitie om uit te groeien tot een volwaardige beautyspeler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando versterkt zijn beautydivisie: het Duitse e-commercebedrijf benoemt Thomas Schwulera (ex-L\u2019Or\u00e9al) tot nieuwe vicepresident Beauty. Schwulera moet de groei in het strategisch belangrijke segment versnellen.<\/p>\n","protected":false},"author":5,"featured_media":129202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[287],"topic":[478],"region":[177],"class_list":["post-131626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-zalando","topic-managementwissel","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando haalt L\u2019Or\u00e9al-topman binnen voor beauty - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando versterkt zijn beautydivisie: het e-commercebedrijf 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