{"id":131728,"date":"2025-10-16T09:42:24","date_gmt":"2025-10-16T07:42:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=131728"},"modified":"2025-10-16T17:31:10","modified_gmt":"2025-10-16T15:31:10","slug":"weerklinkt-straks-alleen-nog-ai-muziek-in-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/weerklinkt-straks-alleen-nog-ai-muziek-in-winkels\/","title":{"rendered":"Weerklinkt straks alleen nog AI-muziek in winkels?"},"content":{"rendered":"\n

De winkelvloeren klinken almaar minder menselijk. Steeds meer retailers stappen over op artifici\u00eble muziek, volledig rechtenvrij en goedkoper. De keuze lijkt logisch voor retailers die op hun marges letten, maar voor artiesten is het een klap.<\/p>\n\n\n\n

Van componist naar algoritme<\/h2>\n\n\n\n

Doe-het-zelfketen Brico<\/strong> en sommige vestigingen van Carrefour<\/strong> gebruiken in hun winkels rechtenvrije muziek via een AI-gestuurde muziekbibliotheek, aangepast aan de gewenste sfeer in elke winkel. De Franse supermarktgroep Carrefour plant zelfs een volledige overstap naar AI-muziek tegen 2028. <\/p>\n\n\n\n

\u201cAI laat ons toe seizoensgebonden muziek te draaien, of zelfs een popnummer te maken over een tijdelijke promotie<\/a> op fishsticks”, zegt audioproducer Marc Huylebroeck van leverancier M-Cube aan Vrt Nws. Ook ketens als Club<\/strong>, Kr\u00ebfel<\/strong>, Oh\u2019Green<\/strong>, Trafic<\/strong> en X2O<\/strong> gebruiken intussen zulke digitale oplossingen.<\/p>\n\n\n\n

Goedkoper alternatief<\/h2>\n\n\n\n

Voor de retailsector ligt het grote voordeel voor de hand: geen Sabam-facturen meer. De auteursrechten worden normaal berekend op basis van de winkeloppervlakte, het aantal klanten en werknemers, en het type geluidsinstallatie. Voor grote ketens met vestigingen van duizenden vierkante meters loopt de rekening dus gauw op.<\/p>\n\n\n\n

Maar volgens Sabam dreigt \u201c25 tot 28% van de inkomsten van songwriters uit muziek in openbare ruimtes verloren te gaan.\u201d De organisatie wijst ook op juridische kwesties en ziet dat de slinger in de buurlanden alweer terugzwaait: daar zou ondertussen opnieuw meer worden gekozen voor menselijke muziek “voor het comfort van het personeel en de klanten”.<\/p>\n","protected":false},"excerpt":{"rendered":"

De winkelvloeren klinken almaar minder menselijk. Steeds meer retailers stappen over op artifici\u00eble muziek, volledig rechtenvrij en goedkoper. De keuze lijkt logisch voor retailers die op hun marges letten, maar voor artiesten is het een klap.<\/p>\n","protected":false},"author":5,"featured_media":39428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[536,87],"topic":[488],"region":[90],"class_list":["post-131728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-brico","company-carrefour","topic-marketing","region-belgie"],"acf":[],"yoast_head":"\nWeerklinkt straks alleen nog AI-muziek in winkels? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De winkelvloeren klinken almaar minder menselijk. 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